E274: Gina Bianchini of Mightybell – TWiST



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Today on TWiST, Jason was joined by Mightybell founder Gina Bianchini. Gina discussed how her work at Ning has influenced her latest project, why she’s a firm believer in the freemium model and why she’s so passionate about the group collaboration space.

1:00 Welcome everyone, I’m excited to finally have serial entrepreneur Gina Bianchini on the program.
1:45 We love MailChimp–and you will too! Sign up today and tell them TWiST sent you!
3:45 Gina, you’ve used MailChimp, right?
4:15 How big was Ning at its peak?
5:30 What compelled you to start a business in 2004?
9:15 Gina: By the time I left, we were adding 1 million new Ning users every 14 days.
10:30 Did you agree with the decision to make it a paid service?
12:30 What did you learn from that experience as an entrepreneur?
16:45 How does Mightybell differ from Ning?
19:00 What does Mightybell 1.0 look like?
24:00 What is a group-first social product?
25:00 Thank you to Squarespace for supporting TWiST! Everyone thank @Squarespace.
27:30 It seems like you’ve made a conscious change with Mightybell to be design-first.
30:45 How does the mobile experience translate to groups?
37:45 What do you think of Quora?
40:15 Gina: When a community forms using software, they rarely ever leave.
42:00 What about location-based networks?
46:30 Do women have less opportunity in the Valley today than men?
49:30 Gina: “I look forward to the day when someone doesn’t think ‘we need a woman, call Gina’.”
50:30 What about harassment? Has that ever been an issue for you?
54:45 How is it an advantage for you, being a serial entrepreneur?
58:15 What do you worry about now that you didn’t used to worry about?
59:15 Gina: Have a huge vision for your startup.
1:01:45 This has been one of the best conversations I’ve ever had on the program. Thank you so much, Gina.
1:02:15 Everyone follow @Mightybell. If you’re an amazing developer, you might want to email gina@mightybell.com. We’ll see you next time.

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Executive Producers


Associate Producers

  • Brad Pineau
  • Kat Ganesan
  • Nicholas Christian
  • Mau Frontier
  • Kyle Braatz
  • Serena Ehrlich
  • JD
  • Alex Lotoczko
  • James Kennedy
  • Benoit Curdy
  • Asher Nevins
  • Mike Kaltschnee
  • William Doom
  • David Lee
  • Jake Kerber
  • Sarp Coskun
  • Giuseppe Taibi
  • Tyrone Rubin
  • Keno Vigil
  • Paul Peters
  • Jamal Waring
  • Nick Ostroff
  • Alex Binkley
  • John MP Knox
  • Bryan McCormick
  • Marcos Trinidad
  • Allen Cordrey
  • Daniel Mich
  • Joshua Rosen
  • Grant Carlile
  • James Smith
  • Christopher Rill
  • Elliot Myhre
  • Nihon Giga
  • Nathan Gielis
  • Greg Meadows
  • Rick Cartwright
  • Jacques Struwig
  • Robert Ward
  • Adam Gering
  • Shelley Gaskin
  • Jim Shute


  • Ryan Hoover
  • Michael Cranston
  • Josiah Thomas
  • João Fernandes
  • Petrus Theron
  • Michael Wild
  • Dale Emmons
  • Tim de Jardine
  • Alejandro Vasquez
  • Milan Babuskov
  • Chris Rowe
  • Nelson Melo
  • James Dawson
  • Toddy Mladenov
  • Daniel Torres
  • Chris Macke
  • Piotr Zuralski
  • Armand Konan
  • Brian Vogel
  • Paul D
  • Jennifer Sun
  • David Kolb
  • Sue Marrone
  • Eugene Granovksy
  • Will Blackton
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  • Manny Alarcon
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  • Robert Haydock
  • Dan Sfera
  • Flaviu Simihaian
  • Kiko Cherman
  • Chandra Siva
  • Kasper Andkjaer
  • Zach Woodward
  • Chris Galasso
  • Chad Olsen
  • Michael Grabham
  • John Shiple
  • Gregory Hoffman
  • Chris Rickard
  • Eskil Steenberg
  • Jay Moran
  • Karim Sarkis
  • Michael Davidovich
  • Petru Marchidan
  • Sam Drzymala


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