Google AR, Peloton pullback + David Friedberg: Cana, the first molecular beverage printer | E1365

David Friedberg joins to discuss The Production Board’s latest company, Cana, which is making the world’s first molecular beverage printer. But first Jason and Molly break down some news. Google is reportedly working on an AR headset (2:15) and Peloton trying to improve their bottom line by raising prices and reportedly halting production and trimming headcount (18:54).

Then, David joins to chat about how his company Cana could totally remake the beverage industry with a device reminiscent of Star Trek’s Replicator (36:57). You will learn:

1. How humans perceive taste.
2. How The Production Board incubates deep tech companies and evaluates if science is ready to be commercialized.
3. The way the Cana device will be able to recreate any beverage on demand.
4. Which types of beverages will be practical first.

Check out Cana:



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00:00 Jason and Molly intro the show
02:15 Google is building an AR headset
10:19 Linode – Apply to their Rise program for founder-led, early-stage startups and get 3 years of discounts at
11:33 The killer app for VR Goggles
13:30 Over-under on when tech-savvy will use a headset daily
18:55 Peloton’s stock is down massively
22:45 RealGoodFoods – Go to and use code TWIST for $15 off!
24:15 Peloton’s cost cutting measures
30:34 Jason’s product requests for Peloton
33:18 Molly and Jason discuss David Friedberg’s new company
35:53 Ourcrowd – Check out the deal of the week at
36:57 Interview – David Friedberg brings his company out of stealth
38:05 Impacts of the All-In podcast on Friedberg’s business
42:09 The Production Board history and structure
45:51 How The Production Board evaluates its projects
49:05 The inefficiency of how humans make and consume products
51:55 The story of Cana
57:16 What beverages are easiest to print molecularly
1:00:00 How the machine uses 80 flavor compounds
1:02:13 Celebrity beverages, form factor and timeline
1:07:42 Cana’s R&D cycle
1:13:57 The vision for the company

Check out Cana:


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