How to create great customer experience | Customer Basics with Salesforce’s Tiffani Bova | E1297

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00:00 Intro to Tiffani Bova
01:10 Defining customer experience
02:32 Who should own customer experience in a startup?
04:08 Does it make sense to add friction to reduce churn?
07:09 Understanding why customers churn
10:13 The best way to capture data to understand your customers
13:03 Anticipating customer needs with data
15:35 The benefits of chat boxes in delivering better service

Check out Salesforce for Startups: https://www.salesforce.com/twist

FOLLOW Tiffani: https://twitter.com/Tiffani_Bova
FOLLOW Jason: https://linktr.ee/calacanis

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