E564: Julie Fredrickson, CEO & Co-founder of Stowaway Cosmetics, is a direct-to-consumer innovator taking on a $60b industry

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Direct-to-consumer is one of the hottest trends in our industry. No retail, no malls, straight to the customer, and please pass the savings. Today Jason talks to direct-to-consumer entrepreneur Julie Fredrickson, who is innovating in a $60b market ripe for disruption: cosmetics. Stowaway creates make-up in small sizes that you can carry and finish, thereby reducing the inefficiency and waste that characterizes an industry which is 70% controlled by 10 conglomerates. Stowaway, co-founded by Julie and Chelsa Crowley, is also one of Jason’s investments, so it’s a great conversation about how he became involved, his thoughts on the space, Julie’s experiences as a female founder, the power of a simple message for your product, the importance of a good referral program, what it’s like to take on a backwards but powerful industry, and much more.

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