Silicon Valley Bank. For over 35 years, Silicon Valley Bank has been providing banking and financial solutions for every stage of the startup journey. Learn more at SVB.com/twist. Silicon Valley Bank. Ideas Bank Here.
NetSuite, by Oracle. The business management software that handles every aspect of your business in an easy-to-use cloud platform. Schedule a FREE product tour and receive your FREE guide: “Seven Actions Businesses Need to Take Now” at NetSuite.com/TWIST.
about this episode
Subscribe to This Week in Startups on Apple: https://rb.gy/v19fcp
03:28 Gravitr’s Doriane Mouret on Conversion Funnels
08:20 How conversion rate varies by industry
9:07 OurCrowd – Get in early at https://ourcrowd.com/twist
10:37 Misconceptions about conversion
19:35 Visualizing the impact of other marketing activities on conversion funnels
23:47 Netsuite – Get a free product tour https://netsuite.com/twist
25:17 How to assess your current conversion funnel & improve it to meet your goals
28:55 Budgeting & getting the right team to execute
33:45 Outlaw’s Danielle Vincent on Improving SEO
37:17 SVB – Learn more at https://SVB.com/twist
38:25 How search engines work (Google), optimizing keywords & page structure
41:20 Making the most of your company blog
44:39 Building backlinks across the web
47:21 Q&A Do you need to have a dedicated SEO person?
50:58 What should the cadence be for content marketing?
53:38 Is there too much content? Can you repost content in multiple places?
55:39 Does quality matter? How do you know if the content is low quality?
57:08 Do the platforms matter? TikTok vs. Instagram vs. LinkedIn
Subscribe to our YouTube to watch all full episodes:
Subscribe to TWiST Clips for all the best moments: