What’s in a name? It’s either a literal description of your company, or it evokes something in your customer. Think: Yahoo, Google. In this edition of WSGR Startup Basics from This Week in Startups, host Jason Calacanis shares tips and tricks for finding a great name. Plus how important is the .com domain?

Never miss an episode! Subscribe in iTunes: Audio (http://bit.ly/TwiStA) || Video (http://bit.ly/TwiStV)

Support the show by thanking our sponsor, Wilson Sonsini on Twitter: http://ctt.ec/4x2Af

Follow on Twitter:

@jason
@twiStartups
@wilsonsonsini