E504: Niccolo de Masi, Glu Mobile CEO & creator of “Kim Kardashian: Hollywood,” on building an industry phenomenon and the state of gaming past, present & future



about this episode

“Kim Kardashian: Hollywood” was one of the biggest tech stories of 2014, topping many “Best of” lists for apps, games & record-breaking revenue. Today Jason talks to the person responsible for making it all happen: Glu Mobile CEO & gaming industry expert, Niccolo de Masi. Niccolo reveals his inspiration for creating the game, his strategy for getting Kim on board, Kim’s savvy & creative input, and how she has become the first successful transmedia brand. Beyond that, Jason and Niccolo dive into broader and deeper industry talk, tackling major shifts in mobile and gaming trends since 2001 (when Glu first starting making cell phone games), who is going to win the living rooms of the next billion households, international entrepreneurship and what’s crushing in China, Japan, Korea, and Russia, the nuts & bolts of running a private versus public company, the continued relevance of consoles, being bullish on smart watches, the second oldest profession, what’s Moore’s Law got to do with it? — and so much more than that.

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