No Passion = No Startup

I recently talked to Anthony Colarusso of MyFaceShirt, who called in to ask, how do I make my product more visible?  Anthony immediately commented on how he was overwelmed by the shear volume and responce of the community.  Many reached out to him with advice, encouragement and even a partnership of sorts.  It turns out that Dan O’Donnell of Positive Atmosphere worked out a t-shirt deal with Anthony.

However, one major component of his business was lacking, passion, somewhere along the way he lost it for MyFaceShirt.  He commented, that recognizing his business lacked scale, the key component to making it big, may have been the catalyst.  Having just read Gary Vaynerchuk’s book Crush It he knew without passion, his business was doomed.  The good thing is, he recognized the problem and has moved on.  Don’t feel sorry for Anthony he has another idea in the works and I promised that we’d keep it under wraps till he is ready to go public, so stay tuned.  Anthony did comment if you are interested in the domain to please contact him at myfaceshirt (at) gmail (dot) com.

I think it took a lot of courage for Anthony to admit, he lost the passion for his idea, I’m curious if anyone else has had a similar experience and what did you learn?  I know many investors have commented in show, that they prefer to invest in someone who has been around the block once and failed, do you think this counts as Anthony’s first failure?

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