Joining Jason this Friday (at a special time – 11:00 AM) is everyone’s favorite twittering wine expert, Gary Vaynerchuck! You all know Gary from hosting WineLibraryTV, but he’s also got a new book out – Crush It! Tune in to check out what happens when you put Jason and Gary on camera together to talk business.
Gary Vaynerchuk has captured attention with his pioneering, multi-faceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family’s local wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, his video blog about wine. As his viewership swelled to over 80,000 a day, doors opened to a book deal, several national TV appearances, and a flurry of speaking engagements around the world. Gary’s dual identity as both business guru and wine guy has made him the “Social Media Sommelier.” His impact on the wine world has been commemorated via his inclusion in the 2009 Decanter Power List, an index of the 50 most influential figures in the industry.
In addition to the Web 2.0 keynote above, Gary’s remarks on personal branding, social media, and business at FOWA, Strategic Profits, and South By Southwest occasioned praise from established web denizens including Kathy Sierra and earned the admiration of countless bloggers and aspiring entrepreneurs