Outer CEO Jiake Liu on standing out in DTC, go-to-market innovations, pitching at Remote Demo Day & more | E1165

about this episode

Check out Outer: https://liveouter.com

FOLLOW Jiake: https://twitter.com/jiakeliu
FOLLOW Jason: https://linktr.ee/calacanis

Listen here:
Apple: https://podcasts.apple.com/us/podcast/this-week-in-startups-audio/id315114957
Spotify: https://open.spotify.com/show/6ULQ0ewYf5zmsDgBchlkr9
Overcast: https://overcast.fm/itunes315114957/this-week-in-startups-audio

Show notes:
0:59 Jason intros Outer’s Jiake Liu, who pitched at Remote Demo Day & raised from Sequoia China & LAUNCH, Jiake explains Outer’s DTC product
6:01 Standing out in DTC, outdoor furniture pain points
11:13 Gusto – Get three months free when you run your first payroll at https://www.gusto.com/twist
12:40 Pricing the product, innovating in Go-to market strategy
19:59 Change in consumer behavior since the start of COVID
23:15 OurCrowd – Sign up for a free account at https://www.ourcrowd.com/twist
24:56 Jiake’s background in Shenzhen, China’s handling of COVID
32:57 Scaling the team in a pandemic
35:52 Vanta – Get $1k off your SOC 2 at https://vanta.com/twist
37:10 Jiake’s angel investing strategy, how he keeps it from being a distraction
40:57 China / US relations, Golden Arches Theory, what can citizens learn from one another?
54:05 Chinese food talk

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