E913: Roland Ligtenberg, Co-founder & SVP Growth of Housecall Pro, shares growth hacking strategies on go-to-market, customer acquisition, marketing & sales channels from Seed through Series B @ Founder.University

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Roland Ligtenberg, Co-founder & SVP Growth of Housecall Pro, shares growth hacking strategies on go-to-market, customer acquisition, marketing & sales channels from Seed through Series B @ Founder.University

Show notes:

0:51 – Roland Ligtenberg, Co-Founder and SVP Growth & Innovation at Housecall Pro, introduces himself.

2:27 – Understanding your customers, components of the bullet, framework over tactics, and determining a metric for expected value.

9:19 – Jason thanks sponsor SendPro Online by Pitney Bowes. Try it FREE for 30 days and get a FREE 10-pound scale when you visit pb.com/twist. 11:19 – Early, midgame and long hunting strategies, the importance of payback over LTV/CAC, and betting with VC money.

18:37Housecall Pro investor deck: Series Seed.

23:37 – Jason thanks sponsor Segment. To see if you or a startup you know qualifies, check out segment.com/twist.

25:18 – Housecall Pro investor deck: Series A.

28:35 – Housecall Pro investor deck: Series B.

31:28 – Housecall Pro investor deck: Series C.

34:01 – Jason thanks sponsor Pendo. Visit www.pendo.io/TWIST to for two months of Pendo free.

36:01 – Q&A: Forum acquisition, connecting marketing strategy with product development, and the importance of thinking like your customers.

40:57 – Q&A: Raising a second seed, cutting down burn rate, note vs. equity, the process of determining channels that don’t work, and benchmarks to hit before pitching for Series A.

49:40 – Q&A: Tackling a marketplace through a channel perspective, measuring and capturing brand awareness, and building defensibility for your company.

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