about this episode
0:51 – Roland Ligtenberg, Co-Founder and SVP Growth & Innovation at Housecall Pro, introduces himself.
2:27 – Understanding your customers, components of the bullet, framework over tactics, and determining a metric for expected value.
11:19 – Early, midgame and long hunting strategies, the importance of payback over LTV/CAC, and betting with VC money.
18:37 – Housecall Pro investor deck: Series Seed.
25:18 – Housecall Pro investor deck: Series A.
28:35 – Housecall Pro investor deck: Series B.
31:28 – Housecall Pro investor deck: Series C.
36:01 – Q&A: Forum acquisition, connecting marketing strategy with product development, and the importance of thinking like your customers.
40:57 – Q&A: Raising a second seed, cutting down burn rate, note vs. equity, the process of determining channels that don’t work, and benchmarks to hit before pitching for Series A.
49:40 – Q&A: Tackling a marketplace through a channel perspective, measuring and capturing brand awareness, and building defensibility for your company.