about this episode
2:27 – Understanding your customers, components of the bullet, framework over tactics, and determining a metric for expected value.
9:19 – Jason thanks sponsor SendPro Online by Pitney Bowes. Try it FREE for 30 days and get a FREE 10-pound scale when you visit pb.com/twist. 11:19 – Early, midgame and long hunting strategies, the importance of payback over LTV/CAC, and betting with VC money.
25:18 – Housecall Pro investor deck: Series A.
28:35 – Housecall Pro investor deck: Series B.
31:28 – Housecall Pro investor deck: Series C.
36:01 – Q&A: Forum acquisition, connecting marketing strategy with product development, and the importance of thinking like your customers.
40:57 – Q&A: Raising a second seed, cutting down burn rate, note vs. equity, the process of determining channels that don’t work, and benchmarks to hit before pitching for Series A.
49:40 – Q&A: Tackling a marketplace through a channel perspective, measuring and capturing brand awareness, and building defensibility for your company.