Scaling Your Startup
“Scaling Your Startup” is a special 10-episode TWiST series that will add jet fuel to
your startup rocketship, as Jason shares what he’s learned as an early investor
in 200+ startups and 7 unicorns (Uber, Thumbtack, Robinhood, Calm.com).
Episode Two: “Communication,” Jason, LAUNCH President Samantha August & LAUNCH Managing Director Ashley Whitehurst share essential tools, tips, and tactics for founders to most effectively communicate with investors, their team, and each other.
Episode Three: “Business Model & Turning on Revenue,” Jason & LAUNCH Managing Directors Jason Demant & Jacqui Deegan break down what & how to charge your customers, optimal revenue streams, important unit economics, how to consider competitors, key metrics & more as you build up your business.
Episode Four: Scaling Your Startup, “Team”: Jason Calacanis, LAUNCH Managing Director Ashley Whitehurst & LAUNCH President Samantha August walk through first hires, outsourcing, HR, org structure, compensation, firing & other tough choices you face when you scale.
Episode Five: Scaling Your Startup, “Sales”: Jason Calacanis, LAUNCH Managing Director Jacqui Deegan & LAUNCH President Samantha August go through hiring salespeople, ideal compensation, prospecting, nurturing & closing leads, upselling & utilizing sales tools.
Episode Six: Scaling Your Startup, “Staying Lean”: Jason Calacanis, LAUNCH Managing Director Jason Demant & LAUNCH President Samantha August go through creating a low-burn culture, raising for runway, optimizing with hacks, firing fast & what to do when it hits the fan.
Episode Seven: Scaling Your Startup, “Fundraising: Diving into the Details”: Jason Calacanis & LAUNCH Managing Directors Ashley Whitehurst & Jason Demant walk through ideal numbers, finding investors, refining your deck, what to do during & after your first meeting, term sheets & due diligence.
Episode Eight: Scaling Your Startup, “Marketing”: Jason Calacanis, LAUNCH Managing Director Jacqui Deegan & LAUNCH President Samantha August go through finding North Star, social channels & content to grow audience, retargeting, converting customers & understanding marketing tools
Episode Nine: Scaling Your Startup, “Delighting Your Customers”: Talking to customers, tracking NPS & product-market fit, maintaining focus, getting feedback, tactics & tools for customer success with Jason Calacanis & LAUNCH Managing Directors Jacqui Deegan & Jason Demant
Episode Ten: Scaling Your Startup, “Culture”: Jason Calacanis & LAUNCH Managing Directors Jacqui Deegan Ashley Whitehurst go through creating your culture, hiring, diversity & inclusion, high performance, scaling culture, work environment & tools.