Social Marketing | Scaling Your Startup S2 E2 with Mehak Vohra and Kate Bradley-Chernis | E1202

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Slide Deck: https://bit.ly/3tA7sVb

Show notes:

00:00 Start
00:56 Intro
02:57 How TikTok works and why businesses should use it to attract customers
09:00 Optimizing TikTok videos & repurposing content
12:29 OurCrowd – Join investing platform OurCrowd for free at https://OurCrowd.com/TWIST
14:21 Why social writing is important
18:48 Kate’s social writing rules
22:58 Netsuite – The #1 Cloud Business System, schedule your free product tour at https://NetSuite.com/TWIST
24:15 How to structure a Linkedin post
28:23 Creating leverage with “Why” + “Because”
33:01 SVB – Banking and financial solutions for every stage of the startup journey https://SVB.com/twist
34:10 Techniques for editing your writing
42:16 Jason Q&A – How do you convert TikTok top of funnel to sales?
50:01 How “spicy” should a brand’s voice be
56:40 The secrets of using text on TikTok
1:02:21 Kate & Mehak’s assessment of the value of social audio

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FOLLOW Mehak: https://twitter.com/themehakvohra
FOLLOW Kate: https://twitter.com/LatelyAIKately
FOLLOW Jason: https://linktr.ee/calacanis

Thanks to our partners:

OurCrowd – Join investing platform OurCrowd for free at https://OurCrowd.com/TWIST
Netsuite – The #1 Cloud Business System, schedule your free product tour at https://NetSuite.com/TWIST
SVB – Banking and financial solutions for every stage of the startup journey https://SVB.com/twist

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