E880: Brandless CEO & Co-founder Tina Sharkey (prev., iVillage, AOL) shares how her ecommerce platform eliminates inefficiency, builds community & disrupts retail with products reflecting the values of consumers, not brands; shares insights from early internet, creating a culture of intention, raising $240m from SoftBank Vision Fund & more

watch

listen

about this episode

Brandless CEO & Co-founder Tina Sharkey (prev., iVillage, AOL) shares how her ecommerce platform eliminates inefficiency, builds community & disrupts retail with products reflecting the values of  consumers, not brands; shares insights from early internet, creating a culture of intention, raising $240m from SoftBank Vision Fund & more

Show Notes:

0:46 – Jason introduces Tina Sharkey and her journey to Brandless.

2:22 – Tina discusses the motivation behind Brandless, why there is a distrust with older brands and Brandless’ values

8:35 – Stocking and choosing items at Brandless

11:37 – Jason thanks sponsor Carta. Visit carta.com/twist to receive Carta’s cap table software and a free 409A valuation!

13:48 – Creating a “Brandless Box”, and how and why Brandless bridges content and community

17:37 – Competing with big e-commerce brands like Amazon and Amazon Basics

20:01 – Roadmap for Brandless – subscribe and save and how it will work, how products and packaging will be made environmentally friendly

23:56 – Maintaining a safety and quality integrity in the supply chain the rigorous process to become a Brandless partner

26:19 – Jason thanks sponsor Skillshare. Visit skillshare.com/twist and get two months for just $0.99!

28:30 – The benefits of pop-up shops and the future of retail

34:19 – The importance of community-centred values and kindness at Brandless, and how purpose drives the bottom-line

36:14 – Jason thanks sponsor Four Sigmatic. Visit foursigmatic.com/twist or use discount code “twist” to receive 15% off!

38:32 – The impact of Amazon Prime on consumer behavior, and how it differs from Brandless

45:29 – Questions from listeners: Is Brandless open to partnerships, producers per product, reusable coffee cups

50:05 – Tina gives a tour of the website

53:19 – Tina talks about marketing strategies at Brandless, and shares why D2C is not a channel

56:30 – How Brandless raise money and how that changes running the company, and Brandless image on social media

1:04:41 – The responsibility of the tech industry and it’s connections (Saudi Arabia, Google’s search engine for China)

more episodes