about this episode
Jason’s guest this week was Niel Robertson, Founder and CEO of Trada a PPC marketplace that allows agencies and in-house advertisers to leverage the skills of hundreds of the best PPC experts in the world, who in turn earn money risk free by generating low-cost clicks and conversions for advertisers.
00:00:45 Emergency dinner in SFO was the reason for no TWiST last week
00:02:40 Jason apologizes to all the fans who missed the show last week but it was necessary
00:04:15 Jason expresses his concern with Generation Y and feels they lack the killer instinct to succeed and that participation doesn’t count.
00:10:40 Tyler mentions that Japan has gone through the same problems
00:14:50 Generation Y technology knowledge is great
00:17:30 Not referencing the Hacker News crowd or the entrepreneurs crushing it but all the others
00:18:40 Gladiator clip
00:21:30 If you are Generation Y you need to get your friends to watch This Week In Startups
00:22:30 Ask Jason: Jeff Lunt calls in to ask, what is the best way to register your business an online service or a lawyer?
00:28:00 Legal formation and accounting two of the most important issues, if not set up properly from the start it is expensive to correct
00:30:00 Niel shares that he has had more trouble not having a good accountant
Soon launching WebSpy Soho – Easily monitor Home & Small Network bandwidth usage, Internet connection speed and much more – Test Alpha version
00:34:33 50th episode will be at the Microsoft campus in Mountain View
00:46:55 100 applicants for Open Angel Forum, NYC
00:48:00 Virgin America
00:53:00 Denver / Boulder startup scene and what got it going
00:57:00 What Brad Feld meant to the movement
00:58:00 The benefits of being in a 2nd tier tech startup city
01:00:00 VigLink affiliate program
01:02:00 Problems with being in SFO as a startups, money goes twice as far in Boulder
01:04:00 Talent in Boulder just as good but less opportunities
01:05:00 Trada, launched 2 weeks ago but have been working on it for 18 months, paid search campaigns are time consuming to do well and they have figured out a way to expertsource projects
01:06:00 Search Engine Marketing (SEM) is the paid search results on the side and top of Google search results
01:08:00 SEM is challenging because a seperate auction is used for each keyword
01:10:00 Trada approach bring experts to you and the marketplace, you define what you want to spend and the wisdom of the crowd prevails
01:13:00 Pay for performance model, businesses recieve feedback on how to improve their site
01:16:00 What motivates people, Richard Bartle study
01:21:00 Trada “Hat Trick”
01:27:00 Trada, Hack-a-thon and walk in others shoes program
01:29:00 S-Curve discussion
01:38:00 Why Google changed box size
01:39:00 Insights From Tyler, It’s Like A Deer Farm, produces dough and brings in all the bucks
01:40:00 News with Lon Harris
01:50:00 iPad App Store
01:55:00 Tyler a late adopter of tech toys
01:56:00 Is iPad a mainstrem device?
01:55:00 Message to Apple Fanboys and girls, don’t walk and use the iPad
01:58:00 If Old Spice made ads for Apple, video
02:00:00 iPad Reviews
02:03:00 Message to Arthur Sulzberger
02:09:00 WSJ app cost $17.29/month
02:16:00 Social Media discussion
02:19:00 ZenDesk, CEO tweeted Niel’s post and he was amazed at response.
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