E047: with Niel Robertson



about this episode

Jason’s guest this week was Niel Robertson, Founder and CEO of Trada a PPC marketplace that allows agencies and in-house advertisers to leverage the skills of hundreds of the best PPC experts in the world, who in turn earn money risk free by generating low-cost clicks and conversions for advertisers.

00:00:45  Emergency dinner in SFO was the reason for no TWiST last week

00:01:00  Apology goes out to Ethan Anderson of Redbeacon, the only two show we have had to cancel he was the guest

00:02:40  Jason apologizes to all the fans who missed the show last week but it was necessary

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00:04:15  Jason expresses his concern with Generation Y and feels they lack the killer instinct to succeed and that participation doesn’t count.

00:10:40  Tyler mentions that Japan has gone through the same problems

00:13:40  Jason believes that Generation X will be considered the best generation along side “The Greatest Generation

00:14:50  Generation Y technology knowledge is great

00:17:30  Not referencing the Hacker News crowd or the entrepreneurs crushing it but all the others

00:18:40  Gladiator clip

00:21:30  If you are Generation Y you need to get your friends to watch This Week In Startups

00:22:30  Ask Jason: Jeff Lunt calls in to ask, what is the best way to register your business an online service or a lawyer?

00:28:00  Legal formation and accounting two of the most important issues, if not set up properly from the start it is expensive to correct

00:30:00  Niel shares that he has had more trouble not having a good accountant

Soon launching WebSpy Soho – Easily monitor Home & Small Network bandwidth usage, Internet connection speed and much more – Test Alpha version

00:34:33  50th episode will be at the Microsoft campus in Mountain View

00:35:20  Shark Tank, Thomas Pedersen pitches OneLogin, an enterprise SSO the securely connects you to all your apps with one click, rating Jason (8:7-8), Niel (8-9:7-8), Tyler (7.5:8.5)

00:46:55  100 applicants for Open Angel Forum, NYC

00:48:00  Virgin America

00:53:00  Denver / Boulder startup scene and what got it going

00:57:00 What Brad Feld meant to the movement

00:58:00  The benefits of being in a 2nd tier tech startup city

01:00:00  VigLink affiliate program

01:02:00  Problems with being in SFO as a startups, money goes twice as far in Boulder

01:04:00  Talent in Boulder just as good but less opportunities

01:05:00  Trada, launched 2 weeks ago but have been working on it for 18 months, paid search campaigns are time consuming to do well and they have figured out a way to expertsource projects

01:06:00  Search Engine Marketing (SEM) is the paid search results on the side and top of Google search results

01:08:00  SEM is challenging because a seperate auction is used for each keyword

01:10:00  Trada approach bring experts to you and the marketplace, you define what you want to spend and the wisdom of the crowd prevails

01:13:00  Pay for performance model, businesses recieve feedback on how to improve their site

01:16:00  What motivates people, Richard Bartle study

01:21:00  Trada “Hat Trick”

01:27:00  Trada, Hack-a-thon and walk in others shoes program

01:29:00  S-Curve discussion

01:33:00  What You Got Here You Won’t Get You There

01:38:00  Why Google changed box size

01:39:00  Insights From Tyler, It’s Like A Deer Farm, produces dough and brings in all the bucks

01:40:00  News with Lon Harris

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01:50:00 iPad App Store

01:55:00  Tyler a late adopter of tech toys

01:56:00  Is iPad a mainstrem device?

01:55:00  Message to Apple Fanboys and girls, don’t walk and use the iPad

01:58:00  If Old Spice made ads for Apple, video

02:00:00  iPad Reviews

02:03:00  Message to Arthur Sulzberger

02:09:00  WSJ app cost $17.29/month

02:14:00  Postling

02:16:00  Social Media discussion

02:19:00  ZenDesk, CEO tweeted Niel’s post and he was amazed at response.

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