E310: TWiST Meetup Melbourne vs Sydney -TWiST



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On this special episode of TWiST, we have Sydney vs Melbourne. Which city has the best startup community in Australia???

0:30 City vs. City! It’s Melbourne vs Sydney
5:00 Go to twistlive.eventbrite.com to get tickets fro the live TWiST event in San Francisco with Jeff Clavier of SoftTech VC
7:00 Thanks to Mailchimp.com for sponsoring the program.
8:30 Let’s go to SoundGecko from Melbourne
9:30 How is the startup scene in Melbourne?
10:20 Who is funding York Butter Factory?
12:20 Sound Gecko Pitch!
14:20 This pitch got a 7/10. I give the product an 8.5?
15:55 Who is reading our text to us?
16:20 Can you maintain with prices with a human being?
17:00 What would it cost you for a human to read me a New Yorker article?
17:45 What about copyright?
18:25 What do the publishers think about this?
20:15 SimpleCue’s Pitch!
21:20 6/10 on the presentation, idea gets a 7/10
23:35 Explain to us exactly what SimpleCue is.
24:10 So it is for large gym tools to get their instructors the proper training.
24:30 Is this launched yet?
26:30 Let’s go back to Melbourne
27:30 Let’s thank our friend’s at Turnstone. Go to myturnstone.com/twist to receive 10% off of your first order
30:30 Tweaky.com Pitch!
32:50 SHIT!
33:45 8/10 on Pitch and 8/8 on Idea from Lon
35:20 9/10 on Idea and 8/10 on the pitch from Tweaky
36:05 How long have you guys been around for?
36:25 Where are most of your developers?
40:25 RecruitLoop Go!
41:45 8.5/10 on the the pitch from Jason. 9/10 on the idea!
46:00 Where did this idea come from?
46:50 Does this anger the large recruiting firms?
52:05 StethoCloud Pitch!
55:55 Andrew does this thing actually work?
62:50 WooBoard pitch Go!
67:55 Where do you actually get all of your data?
75:00 What is GeneralStandards?
84:20 Thanks to Sydney and Melbourne. See you next time!!!


Full Transcript

CloudSigma: Distribution provided by CloudSigma. The cloud that adapts to you. Visit CloudSigma.com/ThisWeekIn, for a free $200 credit. Myturnstone: Today’s episode of ThisWeekIn Startups is brought to you by, Turnstone. More than furniture, we’re an experience. Go to myturnstone.com/twist, to learn more and receive 10% off your first order. MailChimp: And by MailChimp. Manage lists with up to 2,000 subscribers and send up to 12,000 emails per month for free with MailChimp.Jason: Hey, everybody. Hey, everybody. It’s ThisWeekIn Startups. It’s our city vs. city startup competition. Today, on the program, Melbourne vs. Sidney. Three great startups, one great country. It’s a continent, too, isn’t it?

Lon: It is. It’s, both a country and a continent.

Jason: Is that the only one, that’s a country and a continent?

Lon: I’m tempted to say, yes. I don’t think, Antarctica, counts as a country.

Jason: This is going to be amazing. I’ve got Lon Harris with me. What you’re going to learn, from this type of show is, how to pitch your startup, how startups are evaluated, by angel investors, and how to make something great in the world. Innovation is not just in America. It used to be that way, let’s be honest, in the internet business. Now, great startups are coming, from everywhere. We’re going to hear, three great ones, from Sydney and three great ones, from Melbourne. It’s going to be amazing. That’s not a startup. This is a startup! Stick with us.

TWiST title sequence.

Jason: Wow! Fancy motion graphics. Here’s my “Land down under.” I can’t hear it. Turn up my computer. “She took me in and gave me breakfast.” (singing along with video.) Do you come from a land, down under?

Lon: Just so, people watching, in Australia, know. This, basically, all we know, about your country. This song, Crocodile Dundee, and Yahoo Serious movies. That’s it.

Jason: (singing) “You better run, you better take cover.”

Lon: They, also, did, “Who can it be, now?” These guys.

Jason: Oh. They did have that, too?

Lon: (singing) “Who can it be, now?”

Jason: Alright. We’ve got men and women and startups, from down under. It’s going to be an amazing program. City vs. city. There can only be one winner. We’re going to have three great startups, from each, and we’re going to learn, a lot. On this program, ThisWeekIn Startups, we’ve been doing for hundreds of episodes, now. Hundreds of thousands of downloads. Millions of dollars, in revenue. This thing is turning into a juggernaut.

Lon: It’s been a juggernaut.

Jason: It’s getting big, though.

Lon: It, really, is. The guests are getting bigger. I see more tweets, coming in, all the time.

Jason: More, production value. And, money! The show is sold out, thru March or April.

Lon: Really? Wow. The end of 2013.

Jason: That’s crazy. It’s going to be, if you want to buy ads, “Talk to me, in May.” It’s great.

Lon: good to have a cushion.

Jason: We’re trying to figure out, how to make the show, more, valuable to entrepreneurs. That’s why, I’m here. The whole team, is dedicated to getting knowledge, out of great entrepreneurs, out of great angel investors, out of great media types, and getting that information, into your brain, as an entrepreneur and a founder. To try to make you, smarter. To, try to, make you more, effective, at your job. As, part of that, we’ve decided, “Why don’t we do a live version, of the show?” We’ve done some live versions, in the past.

Lon: A couple of times.

Jason: It’s, always, been a disaster, to be frank. Technical issues, or whatever. God.

Lon: Good content. We did, that one, at SXSW, with Tony Hsieh.

Jason: Tony Hsieh and the microphones, with the reverb.

Lon: The sound, was awful, but, it was a good discussion.

Jason: I had to fire that person. Lon, I’m so mean.

Lon: It’s true. It would be funny, if it wasn’t a true story.

Jason: I literally, fired the person. I, just, went bonkers. We’re going to try, again. Thanks, to our good friends at RocketSpace. They’re hosting us. A live, fireside chat. December 14. With, our friend, Jeff Clavier. He’s a great angel investor. I’ve known him, for, a long, time. He was angel investing, long before, I did. You want to check out, the price? Look, at this, price. How’s that, for a price. Huh?

Lon: One dollar.

Jason: One dollar.

Lon: Is that, like, a technicality. You have to charge, something?

Jason: I don’t want, people, signing up, and then, not coming. If you, have, to put your credit card in, you have to think, about it. We only have 50 tickets, available, to the public. You can, go and get, one or two tickets. We’re using, Eventbrite. Which, is a great piece of software. Go to: twistlive.eventbrite.com. You can sign up and get one of these, 50 free tickets. I’m announcing it, here, on the show, before, I tweet it. I won’t announce it. So, please, don’t tweet it, anybody, until, a week from, today, Friday. Including, my staff.

Lon: All the tickets will be gone, by then.

Jason: Exactly. I want the people, who, listen to the show, to get it, first. Go to: twistlive.eventbrite.com. Get yourself, a free ticket, to that. It’s going to be great. I’m going to be, there. We’ll have drinks and cocktails. It starts, at 4 p.m., with appetizers and cocktail hour. Somebody tell, Demant. RocketSpace, better, put out good food and good drinks, for my people. I want, really, good food and good drinks. Tell, RocketSpace, to shoot the lock, off of their wallets. No, cheeping out, on me.

Lon: No Popov Vodka.

Jason: I want that Ciroc. Give me, that, P. Diddy Vodka.

Lon: It’s gotta be, made from raisins.

Jason: Yeah. From, 5-6 p.m., we’ll have the fireside chat. From, 6-7, more booze and, more food. Thank you so much.

Lon: Sound like fun.

Jason: MailChimp… EEeeEEeEe!… is the sponsor of, today’s program. Along with, my friends at, myturnstone. We’ll talk about that, later. Which is really, exciting. You guys know, about MailChimp. I use it, all the time. If you’re not on, the ThisWeekIn mailing list, you should be. Make sure, you go to, ThisWeekIn.com and sign up for the mailing list. 2,000 subscribers. 12,000 emails, per month. Lon Harris, you’re doing, What’s Trending, now. You’re the executive producer. Have you embraced email, yet?

Lon: At, What’s Trending, we don’t use, a lot of, email. It’s, very, social media oriented.

Jason: But, you know that people… Do you read, every, tweet on your feed? Do you read every Facebook feed? Nobody does.

Lon: I read, every, YouTube comment, I will say, that.

Jason: Do you read, every, email, that comes, into your inbox?

Lon: Me? No, no, no.

Jason: You don’t read, to: Lon Harris? Do you look at them, though.

Lon: I scan. I can’t possibly…

Jason: You can’t read every one, but, you look at every one.

Lon: There’s, a lot of, value. Ranker, the company, I used to work at, lived and die, on the mailing list. If, you’re doing content, on the web, it’s vital.

Jason: What’s Trending needs an email list for the top two or three hundred people, who are your biggest fans.

Lon: The dedicated people, who, want to hear about, all, the special things.

Jason: People forget.

Lon: We’re, always, doing, special events. Which, would be where, it’s really, useful.

Jason: Of, course.

Lon: We have this, YouTube creator space show. We’re doing, Trevor Live, Sunday.

Jason: Do you know, how much it costs, for 2,000 subscribers? Which, you’re not, even, close to.

Lon: It’s nothing, at all.

Jason: It’s free! What a price. Why, does MailChimp give you 2,000 subscribers free and, 12,000 emails per month free? Because, they know, they’re going to help you grow. They don’t make money of the small accounts. They know they can help you grow. When, you get big, enough, you’ll get, enough value, out of it. That, they’ll charge you, a reasonable price and, you’ll be, more than willing, to pay for it. Like, myself. MailChimp, has been, my biggest sponsor and supporter. I guess, along with, GoTo Meeting, since, the beginning, of the show. Really, an amazing partner. I love and use their product. Mobile friendly email templates. Pop-up reviews, for mobile devices. Drag and drop, file uploading. The free plan, is, always free. There’s no contract. You sign up and you start using, it. You don’t have to worry, about, having a two or three year contract. Like, some of these other companies, do. Shenanigans. Not, cool. Thank you @MailChimp. It, is, your giri, as a fan, of the show, to say, thank you @MailChimp.

Jason: Let’s go to, my friend Sam Stewart in Melbourne. Sam Frenchy, are you there?

Sam: I am, indeed. How are you, Jason?

Jason: How’s, everything, in Melbourne?

Sam: It’s good. It’s, been, a little bit, hot here, lately. But, apart from that, very, good.

Lon: It’s, summer, there. For, people, who don’t know, how climate works.

Jason: Is it, really, summer, in the winter?

Lon: Yeah.

Sam: The northern hemisphere. The southern hemisphere. Yep.

Lon: You learned, something, today.

Jason: Wait a second. Are you, saying, during Christmas, it’s summer?

Sam: Yes. We’ll, routinely, have days that are above 100 degrees Fahrenheit for Christmas.

Jason: That’s mind-blowing. Was that mind-blowing, when, you came, out here, and, there was no snow, on Christmas? Or, wasn’t freezing, on Christmas?

Lon: I grew up, in Philadelphia. It was, very, strange. Not, only that, but, in the east coast, it’s much more, unpleasantly, hot, in the summer. Cause, it’s humid. Here, it’s nice, all the time. In, Philadelphia, there’s like, a three week sliver, when it’s nice.

Jason: Melbourne, has a really great startup scene. Correct, Frenchy?

Sam: Absolutely. We’re live streaming out of, the York Butter Factory. Which, we believe is the epicenter of, our Melbourne ecosystem, here. We’ve got, about 60 different startup companies, coming out of this space. Lots of really exciting talent. There’s three of them, here, for you, today.

Jason: Awesome. It’s, the York Butter Factory, yorkbutterfactory.com. Go, check that out. If, you’re, in Melbourne, I’m assuming, you can get a tour of the space. If, you want to check it out. If, you’re a founder or VC/angel?

Sam: Absolutely. You guys can come through for a free trol anytime.

Jason: The York Butter Factory. How big is that? You, said, you had 60 companies, in there?

Sam: Yeah. Different, part-time desks. We’re 577 sq. ft.

Jason: No. 577 sq. ft., is like, two desks. You’re much bigger, than that.

Lon: Tiny. My apartment.

Kurt: Meters, maybe.

Sam: Five thousand square feet. There you go.

Jason: Is that a private or private/public partnership? Who’s funding that? Is it, individuals?

Sam: We’ve got a good relationship with, Adventure Capital. They’ve cleared us, for working, out of the space.

Jason: You’re a co-working space. Lots of great stuff, going on, there. You said, you had three great startups. You had, a bunch of, different people pitch. I think you went from, six down to three. Or, maybe more, down to six, down to three, right?

Sam: We started, with, about fifteen. We, eventually, culled it down, over a few rounds. We’ve got some pretty good teams, here.

Jason: Who’s the first company? Who’s going to pitch?

Sam: The first team is, One to One Cast. But, before, we jump in. I want to, quickly, grab this. Coincidentally, I heard, it was someone’s birthday. We had this lying around and we grabbed it, for you.

Jason: Do me a favor. Put that in a FedEx envelope and send it to me. My birthday, was on, Wednesday. I’m 42 years old.

Lon: birthday, was on, Monday.

Jason: I forgot about that. You’re the 26th. I’m the 28th. We’re, both, Sagittarius. Did you have a nice birthday?

Lon: I did. I turned 34, this year.

Jason: Wow! You, old bastard. I knew you, when, you were, in your 20s.

Lon: You did. The mid 30s are…

Jason: You, old bastard. You need to get married and make a baby, soon.

Lon: What are you doing?

Jason: I’m killing you. Last night, I went to, 5A5 Steakhouse.

Lon: I’ve, never, been there.

Jason: Oh, my God. In San Francisco. The wagyu beef, was, crazy.

Lon: We went to, Sun of a Gun, here, in L.A.

Jason: Oh, how is that?

Lon: It’s delicious. It’s the guys who do, Animal. I know these people are in Oceania. But, if you’re in L.A., Animal is one of my favorite restaurants.

Jason: Frenchy. That is not going to screw up the judging. But, I am, going to, give them an extra point, all the startups. For, at least, the gesture of having the cupcake. Who’s first?

Sam: One to One Cast. Up first. Their product is, Sound Gecko.

Jason: Sound Gecko, are you, there?

Long: Hi, Jason.

Jason: You’re name is, Long Zheng?

Long: That’s right.

Jason: You know the rules. You’ve got 60 seconds. 3,2, Go.

Long: Hi. I’m Long, from One to One Cast. I had this problem, when I was commuting, to work. It’s, really, hard, to read and stay up to date, when, you’re moving. When, I’m on the train, I have my mobile, with me. The text is not that easy to read. When, I’m in a car, I’m really, out of luck. We launched, this product called, SoundGecko.com. This is a read it, later, service, with voice. You can send a URL, PDF, or, even an RSS feed, to it. It will send you back, mp3 files, that you can listen to, on the go. We have apps for, Chrome, iPhone, Android, even Windows Phone. We launched, this, about 4 months, ago. We’ve had about, 35,000 people try it, because, it’s, so, easy to use. All you have to do is, sign up. We’re, currently, doing partnerships with, universities, to get it into higher education. Because, students and teachers, love using this, to do their class readings. We, recently had, about $250 thousand funding, from SingTel. Also, we’re building, a next generation, personalized radio project. Which, is, like, Flipboard, for ears. Coming out, early next year.

Jason: Very, good. Let’s hear it, for, Sound Gecko.

Lon: Nicely done.

Jason: O.K. I’m looking, at this. I’m, saying, “I don’t exactly, understand, what’s going on.”

Lon: I had a similar thought. My main point, of curiosity, we didn’t answer is, is it a computer, reading to you, or, is it a human being, reading to you?

Jason: That’s the first thing, that was unclear, from the pitch. However, I did get the idea, that you send, a URL, you put your email in, and, you get an mp3 back. I said to myself, “I want this.”

Lon: That would be fantastic.

Jason: I, really, do want this. However, I’m, still, confused. Is this a human? How long does it take to convert, text to speech? How much does it cost? I have the website, here. So, I saw the features and plans. On a pitch basis, this pitch, was imperfect. It wasn’t a super-exciting pitch, and, it wasn’t, super, clear. I would give the pitch, a 7, out of 10. The idea is great, if I get it right. Premium voices. Select and listen to your premium voice. Is that a computer, or not. I don’t know. We’ll find out, in a second, when, we ask our questions. I love the idea. 30,000 words, for $8/month, seems, like, a good deal. I can see people, doing this. It feels, very, “nichey”, but, I’m liking it. I’m going to give it, 8 out of 10, in terms of the idea. What do you say, Lon?

Lon: A, very, common thing, I hear, especially, in the tech industry is, Instapaper, is really popular. I use it. I use Evernote, as well. But, you build up tons of articles, and you never get to them. This strikes me, as a great way, to take that idea and move it to something. While, in my car, I can listen to podcasts. I could listen to, what I Instapapered, the previous day, instead. That would make, a lot of, sense to me. I have to say, the idea of having, a Siri-type voice, reading to me, I feel, would get old fast.

Jason: What is your pitch score? What is your idea score?

Lon: For the pitch, I’ll give a 6. I was confused, after it ended. I, think, that it was, a little, focused on, how many people have tried it, already. Which, is less important, to me, than, how’s it going to work, for me. In terms of the idea, I would, definitely, go an 8. Maybe, a 9, if it’s a “real” listenable voice.

Jason: Long. Answer the question. Who is reading our story, to us?

Long: We used text-to-speech. We source a number of them, from different companies. In the future, we plan on having, humans read, as well. It’ll be a hybrid. We think, this works, really, well, you can have the long tail of content. You can submit anything, any PDF, any article. We can use, computerized text-to-speech, for that.

Jason: Can you maintain, these prices? $8 for 30,000 words. Can you maintain, that price, if it was a human being?

Long: That’s where, we want to do that hybrid model. Use computerized, text-to-speech, for the long tail. For premium content, for example, something that lot’s of people loved listening to, like, a publication or a blog, then, we can price match the two, mix and match. Depending on how popular they are.

Jason: What would it cost you, to have somebody, read me, a long article? A 5,000-10,000 word, New Yorker. How much money does it cost you, using your freelance voice-over people? Humans.

Long: That’s where, it gets, a little bit, expensive. Especially, the turn-around time, as well. That cost of not having instantaneously, sent back, something that you can listen to. We’ve done some experiments. It costs, anything from, $10 up to $100, depending on the quality and turn-around time, and, all that.

Jason: Let’s say, turn-around time’s not an issue. If I’m gonna read a New Yorker piece and I want it to be all audio, I wanted to email it to you, and I was willing to pay, five or ten bucks, would you be able to do that?

Long: That’s something that, I guess, we’ll be exploring, down the road. Currently, we focus on the text-to-speech model. Which, is instantaneous, almost.

Jason: What about copyright? You’re doing this, one-to-one, for somebody. It’s a technology service. Is there an issue, around intellectual property?

Long: We’ve, definitely, looked into this. We’re adopting an industry standard model. With, a lot of, these other, content extraction services, for example, Pockets or Instapaper, it’s worked well for a lot of these companies. For us, it’s better, because, we take content from one form to another. It’s not in it’s, original form. We’re allowing people to access content that they otherwise, would not be able to do, on the go.

Jason: I know the value proposition. What are publishers going to think, when you make an audio version, and you’re charging a fee, for it?

Long: We’ve, actually, spoke to a number of different publishers. Most of them have a, really, positive reception to it. They love getting their content out to people, that otherwise, would not have read them. They know that our service is not a replacement for the website or their feed. It, basically, drives more usage, of their content. Also, down the road, we’re looking to do partnerships with content providers. They can monetize our service, for them.

Jason: I love the idea. I love audio books. I don’t like the idea of computer. I agree with Lon. I think, this is rife with intellectual property issues. Like most great ideas.

Lon: I hadn’t, even, thought of that. That is an interesting point. Companies, like The Wall Street Journal, probably, won’t like someone making an audio of their material.

Jason: No. Some of the top companies do, little, abridged versions. They don’t do enough. What The Wall Street Journal needs to do is, hire Sound Gecko, to do all of this. Let them sell it. Then, split the money, with them. Listen, to me. I would pay for it. It would be worth it.

Lon: Sure. If you have your favorite publication, or two, and don’t have time to sit and read, everyday.

Jason: You know what we call this? A wedge strategy. You start. You put the wedge in. It starts to irritate people, a little bit, sometimes. It makes them pay attention. You get on ThisWeekIn Startups. Maybe, it’s legal. Maybe, it’s not legal. Maybe, some people will be upset. You put that wedge in and you just start banging. You bang the wedge in, until something cracks open, or, it doesn’t. You see if there’s some treasure, inside the box. I like it. Let’s go, to Sydney. To hear from, SimpleCue. Strong start, for Melbourne, no?

Lon: It’s, definitely, an interesting idea. And, immediate. You hear it and you’re, like, “Oh yeah. I would use that.”

Jason: Do we have, Sydney, on the line?

Suren: Yes. Suren, here.

Jason: Hey, Suren. You’re from, Sydney. Your company is, SimpleCue. You know the rules. You have 60 seconds. 3,2, Go.

Suren: Hi. My name is, Suren. I’m one of the founders for, SimpleCue. You know, the instructors, that teach group fitness classes, down at the gym? Imagine having to remember, all the choreography, needed to teach his class, everyday. Right now, all this content is delivered to these instructors, on CDs and DVDs. Which, means they have to constantly carry boxes of CDs and DVDs. This is where, SimpleCue, comes in. We’ve created a platform, in the cloud, that allows the group fitness companies to deliver their content, using our platform, directly to their instructors mobile, instantly. Anywhere, in the world. Our platform, helps protect the content, from piracy for the group fitness. We’ve, managed, to have access to the biggest group fitness music online database, in the world. We’ve taken the whole process and digitized it. For, the first time, in the group fitness market. From the creation, to the delivery, to the mobile platform. In a simple way, SimpleCue is like Spotify, for the fitness instructors, and, it’s like Shopify, for the group fitness programs.

Jason: Got it. Very good. You go first, Lon. Do you understand, what this is?

Lon: Obviously, I’m a fitness nut. I think, I get the idea. Which is, if you are running your own fitness classes, this helps you set up your lessons and queue up the songs that you want to play. If you’re looking for a fitness class, you can use this to find classes, in your area. I have to say, that, I’m a little sketchy on, exactly, how it works. I guess it’s a platform, really, and people have to come in to use it to create, this, marketplace, for fitness.

Jason: I was, a little, confused, as well. Is this for me to create a class, that I run, live? Or, is this for me to create a digital class? Is this for a class, for someone to use, on their mobile phone, when, they’re in their hotel room?

Lon: I’m assuming. He says it ports everything to your phone. If you were going to your, actual, class, you could plug in your iPhone.

Jason: You create the class, on line. How do you get the videos, and stuff like that, up? There’s, a lot of, questions, here. Not, a lot of, answers. It looks like, this site… it looks like the product is not completely done. I think, the presentation was weak. I give the presentation a 6. I don’t, exactly, understand the product. It could have been a better presentation. I do think, the product is an interesting idea. I gave it a 7 out of 10, on the idea. What do you think?

Lon: I give the pitch a 6. It’s an interesting thought. It was all over the place, I think. I’m looking at the site and it’s using… maybe this is an Australian thing, but, I don’t know what a “gym stick” is. There’s a lot of, “Looking for Gymstick Muscle?” I’m totally lost. Again, I’m not the biggest fitness guy. Maybe, that’s all the craze, now. But, I don’t know what that is. The idea is a 7. It strikes me, as a good idea. Especially, if you were trying to do a yoga class and it was a, constant, nightmare of having to set up your whole class on your phone. You can, just, go in and not focus on it, while you’re running the class. There’s something, there.

Jason: What do you give the idea?

Lon: I said, a 7.

Jason: Suren. Tell us, what, exactly, is this? Is it for me, the instructor, to make a class, that I can, then, have on my phone? It’s, like, my presentation notes, almost. Or, is this for me to create a class, that my students can take, virtually? What is it?

Suren: At the moment, there are different styles of fitness programs. Like, pre-choreography. A lot of, the fitness companies, pre-choreograph a style of teaching. They want their instructors to teach it, that way. Right now, this content is delivered, every quarter. The instructors teach this, every week. So, what happens is, the instructors are stuck with this content. Until they get an update, the next quarter.

Jason: The answer is, this is for, large gym companies to get their teachers, the proper curriculum.

Suren: That’s correct.

Jason: It’s an intranet tool.

Suren: That’s correct. They can, instantly, upload it. They’re all global. We do internationalization. We, also, give, tremendous, flexibility for the instructors to mix and match the choreography, to suit their style. Currently, they get it on CDs and DVDs and they can’t do anything, till, they get their next CD.

Jason: How much do you charge? Is this product launched? Is it in beta? Are you, just, putting up a landing page, lean startup style, seeing if anybody bites? What is it?

Suren: We, just came out of beta. About, two months, ago. We have 1,000 active instructors. It’s a monthly subscription, for $15.99. Which, is, a lot, cheaper than what they would usually pay.

Jason: $15.99, per instructor. Per log-in?

Suren: Per instructor, per month.

Jason: So, if I am “24 Hour Fitness” and I have 300 instructors, I’m going to pay you… maybe you drop it down to $10. So, $3 thousand a month. $60 thousand dollars a year. Does that sound about right?

Suren: That’s correct. This is for the instructors. Instead of, having to pay $30-$60, per DVD pack. That they, usually, do. They get it, for $15.99.

Jason: So, they’re, currently, sending this out by DVD. They gotta FedEx it, print it. They’re spending thousands of dollars, already.

Lon: On your Twitter bio, it says, “SimpleCue is group choreography reinvented.” Adding, the word choreography, it makes more sense. If you look at, simplecue.com, is doesn’t say that it’s for creating the choreography program. It sounds, like, it’s individual people, who want to be fitness instructors.

Jason: I think, the landing page, is O.K. But, “Group fitness classes, your way.”, doesn’t mean anything to me. But, “Software to plan, create, choreograph, and run your fitness classes.”, is cool. Instead of, saying, “group fitness classes”. Just, say, “fitness classes.” It’s, a little, copy editing that has to be done, to make the idea, clearer.

Lon: To fine tune it. Now, that it’s been explained, I think, it’s a good idea.

Jason: I do, think, it’s a good idea. Based on that, I’m going to give the idea a 7.5. I’m going to up my, a little bit.

Lon: Then, shouldn’t you mark the pitch down? If the idea is better than we thought, doesn’t it mean that the pitch was worse, than we thought.

Jason: No. The pitch got me intrigued. in terms of pitching, people have to watch, some of the better pitches.

Lon: You’re, very, fair-minded.

Jason: It’s not a terrible pitch. The pitch got me intrigued. It pulled me in. Very, good job, Suren. Let’s go back, to Melbourne, for Tweaky.

Ned: G’day.

Lon: We’re gonna put some shrimp, on the “Bar B”.

Jason: Hold up with the G’day, there. I gotta pay for some shrimp, right now. This is going to be easy shrimp, for me to pay for. I was, in RocketSpace. Where, we’re hosting the Live Event. I’m, in RocketSpace, and I see, the following: this. Look. Beautiful desk. Then, it has an integrated couch, into it. Then, it’s got this thing, over here. With the skateboards, on it. Cause, you know, all your employees skateboards to work. It’s got this weird thing, that you can put, to go between things. Put papers, in it. At the end, there’s, like, a cubby. You can put a jacket, or, whatever. This is better, than the metal desk. How much does this cost? They, say, it’s like, $1,000 a person. That’s affordable. I want that. Let me buy a new desk, for everybody, here. I started looking into new desks. We’re, basically, installing 50 of these desks, here, at my own office. I’m, like, wait a second. If I’m going to buy $50,000, in desks, I need to talk to these people, about advertising, on my program. Here’s Klout. They made, a little video, about Klout. These guys make beautiful stuff. Look. How, gorgeous! There’s Joe Kraus, who’s been on the program, from Klout, talking about, how awesome, his office space is. Let me tell you something. Employees, like to be in a beautiful office. When, you came to work, at Mahalo, Lon, back in the day, it was a big, beautiful office.

Lon: It has a massive impact.

Jason: Emotional.

Lon: You wouldn’t think, the space environment, in which, you spend your day, would have this large of an impact on your mental state. On the quality of work. On collaboration. It’s, really, important.

Jason: Look at these beautiful desks. Everybody loves the desks. They all look, gorgeous. This is the way to do it.

Lon: So, you were influenced, by Klout?

Jason: No. I wasn’t influenced, by Klout. I was at RocketSpace, and I saw it. Everybody go to, myturnstone.com. Like, your turning a stone over. Get it? myturnstone.com. Check out, this gorgeous stuff. Then, I want you to go to, myturnstone.com/TWIST. ThisWeekIn Startups. You will get, 10% off, your first order. This offer is, only for you. My loyal TWiST viewers. Love you, guys. This is great stuff. Jason Calacanis approved! Get, 10% off, anything. This is the most generous offer. Let me tell you, something. Giving, 10% off, software, is one thing. Giving, 10% off, a physical product, is another. This is, incredibly, generous. The offer, they’re doing. I love this product, so much, I bought it. So, much, that I said, “These guys are approved to sponsor, the program.” They are supporting startups. Go, ahead.

Lon: You like the product, so much, you bought the company.

Jason: Exactly. I wish, I owned, this company. Everybody, say, thank you, to @myturnstone, on Twitter. You know how good, that is. They see a couple of those, a week, and, they’re like, “Ah! These are loyal fans.” If they’re willing to tweet, their own fans, that they like this stuff.

Lon: I know. Is this, just for offices, or, do people buy this for their homes. I would think, that, I might, like a desk, like that, in my home.

Jason: It’s interesting, that you say that. The, really, interesting thing is if you have a loft or a space like that, you can get, like, one side have a couch, and the other has a desk. Very functional. It’s functional! It’s beautiful. Form meets function. myturnstone. Thank you, guys. Let’s now, go back to our friends, in Melbourne, for Tweaky. Hello, mate.

Ned: G’day. How are you doing?

Jason: G’day. G’day. Tell me the truth. Is it, really, annoying, when Americans are, like, “G’day. G’day, mate. Get it. BarB Shrimp.” It’s, annoying, isn’t it?

Lon: They love it.

Ned: No. Most of the time, it’s O.K.

Jason: They, just, love having tourist, down, there. They can’t believe that, anybody, got on a 12 hour flight.

Lon: I heard, they don’t drink, Fosters, in Australia.

Jason: Do you drink, Fosters, mate?

Ned: I don’t. I drink, Victoria Bitter.

Lon: There you go. In America, we think that is the only beer, down, there.

Jason: It’s, Australian, for beer!

Lon: That’s what they export. They don’t drink that, themselves.

Jason: When, I was, in Sydney. I went to, that, Harry’s on Wheels. They have these meat and pea pies, with gravy, on them. It’s, unbelievable.

Lon: That’s the kind of stuff, I ate in London, for like a week, and a half. Non stop.

Jason: No. At, one o’clock, in the morning, after, you’ve been drinking. You had dinner. You went out, drinking. One or two, in the morning, you go to, Harry’s on Wheels, by the pier. Do you know, what I’m talking about?

Ned: I know, exactly, what you’re talking about.

Jason: What is that delicious, disgusting food, you guys eat? Is it meat pie, with peas, on it?

Ned: That’s, more, the brits. We do meat pies, with heaps of gravy. In fact, there’s a franchise, opening up, all over New York, called, Pie Face.

Jason: Harry’s Wheels, is the name, of it? It’s, incredible.

Lon: The meat pie thing, is delicious. Nothing is better, after, a night of drinking.

Jason: When, we were, in New York, the west-indian guys, had the meat pies. The spicy ones, with the fill dough, on the outside.

Lon: Simosas, right?

Jason: They’re, like, samosas. It was a west-indian thing. More, West Indian, like the islands. Alright. Tweaky. The world’s number one market place. Ready? 3,2, Go.

Ned: Hi. My name is Ned. From Tweaky.com. We’re the #1 marketplace for website customization. We help small business owners, make small changes, to their existing websites. From, $39, per tweak. How it works: That business owner, comes to us, and, tells us what they want to change. Our project managers, break their project down, into a series, of tweaks. Each one, valued, at $39. It, then goes into the marketplace, of pre-approved, developers. Who, get the job done. You’re, probably, asking yourself, “Isn’t this, just like, O Desk?” We’re the opposite, of O Desk. First, of all. We’ve got project managers, who work with the customers to help them understand, exactly, what it is, that is going to get done. They break it down, into tweaks. So, that both, the developer, and the client, know what they’re going to get, for their $39. It, then, goes into our marketplace of pre-approved developers. These guys are the best, at what they do. That allows us to guarantee, quality. It, also, means, you don’t have to sift through, hundreds of applications. Right now, we’re the #1 marketplace for website customization. But, where, we’re going. We’re the #1 place to get s**t done, online.

Jason: There, you go. That’s $10, in the swear jar. Very good. That’s our first curse, from over GoTo Meeting.

Lon: It’s a different culture.

Jason: You go, first, Lon.

Lon: I, really, like this. I’ve worked for, many, many websites. Most websites, like you hear, on ThisWeekIn Startups or TechCrunch, about these sites that are doing, amazing, constantly, ever-shifting technology. Most websites are, basically, done. They, just need to keep maintained, and, the occasional updates, and fix bugs. This is, exactly, the perfect thing. You don’t need this huge team of developers, sitting around, all the time, waiting for things to go wrong.

Jason: Pay as you go.

Lon: You, just, pay as you go, when little things, go wrong. I think, it’s a genius idea.

Jason: You’d give the idea and the pitch, what?

Lon: I think, two 8s. I think, it’s an 8 for the pitch, and, an 8 for the idea. I get it. It makes sense. I like the idea of getting a project manager, on their side. So, you’re not sifting through, hundreds of people, not knowing, who’s the right person.

Jason: This is an 8 pitch. You’re right. The only thing that would make this pitch better, is an example. He didn’t say, “We had a guy, in Chicago.”

Lon: I would say, the general idea of a “tweak”, is a little, vague. Is a tweak a, really, minor change, or, is it a major update.

Jason: I love the name. You’re wrong. It’s a great name.

Lon: No, no. I mean, in terms of knowing, exactly, what you’re getting, for your $39.

Jason: I see what you’re saying.

Lon: Not, calling the site, Tweaky. Which, I agree, is fine. Although, in America, it prints up…

Jason: Tweekers.

Lon: Yeah. Meth heads.

Jason: A bunch of developers, on meth. That’s why, they can charge great prices. Cause, these people, don’t sleep. They’re, just, grinding their teeth.

Lon: They’re hanging out, in fumigated houses.

Jason: You don’t have to, actually, pay them. They, just need something, to do, anyway. Like, the guy, from McKaffe.

Lon: They, would just be cleaning their house, over and over, again.

Jason: Reorganizing their sock drawers. Like in, Salton Sea. Peter Sarsgaard and…

Lon: Vincent D’Onofrio.

Jason: I thought, that was incredible. Listen. It’s an 8 pitch. It was the best pitch, we’ve heard, so far.

Lon: I agree.

Jason: But! Use an example. It makes it, real. I love that it’s platform independent. It could be a WordPress. It could be SquareSpace, whatever. You have a friend, who set up a SquareSpace, they set up a WordPress, whatever. You can, just, send them in. Boom. They fix it. The idea is a 9. Because, it’s, so, well executed. If you’re going to do something that’s tweaking a website, your website, has to be tweaked, itself. Fantastic. Well done, Ned.

Ned: Thank you. I was listening to TWiST, a couple of weeks, ago. When, you had, Chris Sacca, on. One of the things he said, was, “I need some help with my website. If there’s any WordPress pros, out there, please, get in touch. Because, we need to make some minor changes.” It was like the voice of God, bearing down on me. I reached out, hopefully, he’ll come onboard, and get those tweaks, done to his site.

Jason: Just say, “Hey, Chris Sacca. Amazing interview. We can update you WordPress, for free. Ping me.” Put your email, in the tweet. Don’t worry. Nobody’s going to spam you. Very, well done. How long has this been around for? How’d you get that name? Did you have to buy that domain?

Ned: Yeah. We had to buy the domain. Somebody else was squatting, on it. But, totally, worth it. We’ve been working the idea for about 12 months, now. We launched, in July. We’ve been tweaking thousands of websites, since, then.

Jason: Where are most of your developers, I’m wondering? If you’re charging $39 or $59, how do you, make money off of that? Do you have developers, in Eastern Europe, or, in the Philippines? How are you getting this done?

Ned: They’re, all over the place. We’ve got developers, in Canada, in San Francisco, and, in Australia. We do have some developers, Eastern Europe. All over the place, really.

Jason: Where are the best ones? Best bang for the buck.

Ned: We’re a meritocracy. We’re standardizing the unit of work, that’s going to get done, for the website. Because, we’re pre-approving, everyone, is pretty good. I think, our best developer, at the moment, is, probably, in Portugal. One of the guys, in Texas, is also pretty good. It just depends.

Jason: What I like about this is that, they’re not saying, “Everybody bid on the job.” Creating all that confusion. Elance and oDesk, is massive confusion. People bidding on stuff. Then, you get a great price and a bad developer. Or, you get a great developer, who wants, too much, money. I think, work and fees, are going to normalize. Services, like Tweaky will normalize prices, across the globe, for work. What that means is, people, in poorer countries, who get taken advantage of, will see an increase. People, who are entitled, in richer countries, will see the reality, of what they need to charge.

Lon: All that stuff is just globalized, at this point. There’s a market place, that’s international.

Jason: But, it’s, very messy. Sending your mom, your cousin, or a small business owner, to oDesk or Elance… No. It’s madness.

Lon: Even, if you know, exactly, what you’re looking for, it’s complicated.

Jason: This is like Uber for website updates.

Lon: It’s an interesting debate, though. In the chat room.

Jason: What are they saying, in the chat room?

Lon: Mark Jeffrey, in particular. Pointing out. He thinks, websites are, too diverse. It would be, very, difficult to go into anybody’s website and sift through all the years upon years of different codes, in there. How would someone, just, get right to the problem?

Jason: That’s a fair point, by Mark Jeffrey. How do you respond, Mark Jeffrey’s comment, Ned?

Ned: So many of the websites that are coming, to us, are standard to the WordPress sites. Which, makes it, a lot, easier. You don’t have to sift through, a lot of code. It’s pretty standard. As long as, it’s regularly, updated. The reality is, we’ve got, so many developers, in the market place, now, that they specialize in different niches. There’s a .NET guy, there’s a Joomla guy, there’s an HTML CSS guy. We’re able to match the best person, for that project, because, we pre-approved them, before they come in. You know that you’re going to get somebody that can do the tweak, for that money.

Jason: Mark’s right. Some websites are going to be, too, complex to do.

Lon: At Ranker, for example, where there’s lots of complex algorithms, it would not work.

Jason: You wouldn’t expect it, to work there.

Lon: Now, What’s Trending.com. is built on, WordPress.

Jason: It would work. Let’s go, to Sydney. Recruit Loop. Michael Overell, Are you there?

Michael: I am here. Can you hear me?

Jason: I hear your voice. Wow. Nice-looking guy. Look, at this guy. A handsome gentleman.

Michael: Jason, I’ve taken time out, from my honeymoon, to be here, with you.

Lon: Ridiculously photogenic entrepreneur.

Michael: So, for this commitment, I think, Sydney needs a bonus point, as well.

Jason: Yes. I give a bonus point to, Sydney, for you.

Lon: What, the looks department?

Jason: No, no. He, just said, he’s on his goddamned honeymoon. His bride, right now, is saying, “Hey, get off this Skype and let’s go on a hike.”

Michael: She’s, like, “These freaking startups.”

Jason: “Enough, with the startup. How about you start me up?”

Lon: Where is he on his honeymoon? A college dorm room?

Jason: Are you in an asylum? What’s going on, in your dorm room?

Michael: I’m in a beach town, called, Byron Bay. Half-way between, Brisbane and Sydney.

Jason: Very nice. Congratulations on getting married.

Michael: Thank you.

Jason: Let’s talk about, RecruitLoop. You know the rules. 3,2, Go.

Michael: I’m the co-founder of RecruitLoop. Which, is a seed-stage company. Solving a problem that in recruitment, outsourcing to a recruitment agency is, incredibly, expensive. Managing the process, yourself, is time-consuming, and, requires, a lot of, human effort. We solve this problem, with a curated marketplace of, independent recruiters. We charge an hourly rate, for their time. We’re giving those recruiters tools, like, video interviews to make them more effective and efficient, at their job. For employers, this is like expert recruiters, on demand. They come to our site, pick a recruiter, that meets their needs. Outsource, as much of the process as they like. Saving 90% cost, compared to a recruitment agency. For the recruiters: there are 60,000 independent recruiters, across the U.S. We target the top quartile, in terms of quality. We give them the tools, infrastructure, and technology to make them better at their jobs, and, ultimately, make more money. As, an example, we had one recruiter, in the last few months, save a client about 30k, in one roll. After finding, the GM of Sales, in about ten hours. We launched, a year ago, in Australia. We’ve seen organic international growth. We’ll be targeting the U.S., the beginning of next year.

Jason: Excellent. Did you go first, Lon?

Lon: I went first on the last one.

Jason: As, a pitch, it’s an 8. It’s a very solid pitch. However, once, again. On the pitch, no example. Except, that one he had about…

Lon: Saved somebody $30k.

Jason: I take it back, I give them 8.5.

Lon: That’s fair.

Jason: You have to make an emotional connection, when you use an example. So, “This recruiter, named, Susan, was, here, and she was spending, $25,000, a month, on a retained recruiter. They had, a lot of, overhead. They had a big office. They had to pay for managers. $100/sq. ft. office space, in Sydney. However, one of the people, who used to work there, was a recruiter. She put up her own shingle. She works out of her home. All the overhead, managers, CEOs profit, is out. She can charge a reasonable price: $75, an hour. Instead of $350 an hour. All that savings get passed on to the startup. The startup gets a better experience. This is a brilliant idea. I give the idea a 9. I love this idea. This is a company, I would invest in. The design is, not good. The name is great. They don’t have the .com, yet. That’s something, we need to get done. It cannot be .AU.

Michael: We do have the .com.

Jason: You do have the .com? That’s good. Check. This is the type of business, I would invest in, because, it’s disruptive, and because I hate recruiters.

Lon: Yes. From the first time I heard it, I was, thinking, “If you can avoid having to deal with recruiters, a lot.”

Jason: I hate recruiters. I hate recruiting companies. Because, like, PR companies, so few people, execute, well. The bottom half, ruins it for, the top half. In a market place, that lets you determine who’s the top half and who’s the bottom half, is a great thing. It’s more transparency. How much money do, these recruiters, need to make? $50,000. $25,000 a placement is, highway robbery. It’s too much money. They don’t need to make that much money.

Lon: Recruiters have a role and it’s a real job. It feels like a middle-man. Like, they’re inserting, themselves, into the process. Skimming off the top.

Jason: It feels like you’re getting ripped off. But, look at this. Average cost, per project, $1,400. This woman, Vanessa, is saving on average, $51,000. Whoever, is running this site, on their honeymoon… This woman hit the C.E.O./Founder jackpot. This is going to be a huge, $100 million company. She’s smart, to lock it down.

Lon: She’s done, well.

Jason: This guy is going to make $100 million, off of this idea.

Lon: She should have stayed in a more colorful hotel room, though.

Jason: Michael’s working, hard. He got her to the beach. He got her to the wedding. He’ll take her, to the Four Seasons, in three years. The guy’s going to own three vacation homes, in five years. That’s my prediction. If he wants to. This is an, incredible, idea. What do you give the pitch? What do you give the idea? I hate to bias it.

Lon: I gave the pitch a 7.5. I thought it was, pretty, good, then, it was a little dry.

Jason: It was, a little, dry.

Lon: I could have used more of, the coolness, of the product. A, sort of, G-wiz factor, with it. I agree, that, it’s a 9 idea. Anything, that can save time on this process. This, is a huge pain point, in my experience. Especially, for smaller companies. To deal with the recruiting process. The hiring of management level people, is a nightmare. If it, really, saves time, and, is useful, like, it seems, that would be a big idea.

Jason: If you’re paying, $100, an hour, the person works, 40 weeks, a year, 50 hours, a week… cause, people take about, 12 weeks off, in Australia. They take, like, months off. These people barely work, in Australia.

Lon: It’s a nice life.

Jason: It’s unbelievable, how much vacation, these people take. Not as bad as, Italy or Greece. But, it’s up there. The point is, they work, 42 weeks, a year. 40 hours, a week. That’s 1,600 hours. That’s $160,000, a whatever, in salary. That’s, probably, what a recruiter makes. But, the recruiters make you pay these huge fees. Then, you don’t get a good person. You feel like they’re, only, incented to close, not to have your business, succeed. They, always, say that they’re not driven by closing, then, they are. This is fantastic. Michael, were there any competitors, doing this, before? Did you get this inspiration from another place? Where did this idea come from?

Michael: The idea came from, one of our co-founders, who had an offline business, of 50 employees. He swore off, using recruiters, based on all those reasons you just talked about. He, by chance, found one woman, who was a semi-retired recruiter, to help him, and, just charge him, by the hour. For, every role that he needed. That got the price down, from $20,000, a role. To, around, $1,500- $2,000, a role. As, a C.E.O., of a company, that was worth his time, to outsource that to someone who knew what they were doing. We got together and figured a way to scale this up. Taking inspiration from, sites like, oDesk, Elance, and Design Crowd. But, really, tailoring it, to the recruitment process.

Jason: Are the large recruitment companies, really, pissed off?

Michael: We thought, they would be. In our first year, we went out with kid’s gloves on. We didn’t want to throw stones, until, we were ready. Interestingly, we won an industry award, in Australia, just the other week, for best innovation. We’ve, kind of, made more friends than enemies, so far. I think, a lot of, people in the industry, realize, it’s a need for change. They’re, under attack, from different angles. Like: LinkedIn and new technologies, all over the place.

Jason: This is fantastic. This is, really, well executed. I think the design can use an overhaul. I’m not crazy about the logo. But, that’s, like, on the fringes. You’ll get there. It’s a brilliant idea. It’s disruptive. Where are the reviews, though? Can’t I review, this person? Do I give them a score or do I get to review, them?

Michael: You can review them. I can’t see what recruiter, you’re looking at. One of our top recruiters, is Bernadette. If you can see her. Probably, on the top of any of those search results.

Jason: Let’s see if, I can find, Bernadette.

Lon: Bernadette Eichner. I got her. She’s in Sydney.

Jason: There, she is. Bernadette. Look at that smile. I would trust her.

Lon: She’s got feedback reviews. She’s got, a lot.

Jason: Feedback is, just, quotes, like that. Are you sure those quotes are from people who used her, through the service, and, money transacted, through the service. Or, are those, just, her asking her friends, to write it?

Michael: No. Absolutely. Those, bits of feedback, only pop up, when an engagement has been complete, with a real client, who has, paid us money. We’re, constantly, working on our feedback mechanism.

Jason: You need to put the name of the person, who used her. I feel like, you need to put the name. I want to know, who wrote that. But, this is, such, a brilliant idea. I love it. My God, this is such a strong crop of companies. Well done, Michael Overell. Enjoy your holiday and honeymoon. Be in the moment. Be present. All right?

Lon: Gonna go, all Eckhart Tolle, on us, again.

Jason: I’m gonna go, Eckhart Tolle. (imitating) The… thing… that is… holding… you back… is… the thing that… will move you through. You must… go through… in order… to get there. I think. Eckhart Tolle, everybody.

Lon: I was having flashbacks to that episode. The two hour, Eckhart Tolle episode.

Jason: I can do that, all day.

Lon: I heard, Todd Solondz, the film maker, I heard him, being interviewed. He was on Marc Maron’s podcast, last week. He talks, like that. It’s, so, slow. He speaks so softly, and deliberately, that he must be a fan.

Jason: I like having Tarantino. Did you see his clip this week? He’s, “Over, with films.” He’s like, “I didn’t sign up for this.” “I want to use film.” “It’s T.V., in public.” “Right?”

Lon: “Right?” “Right?”

Jason: “It’s, T.V., in public.” He’s like a 15 year old, reading comic books. Arguing, whether Green Lantern is a, real super hero, or not.

Lon: If you got to the, New Beverly, he’s often, just sitting in the crowd. You can’t hear the movie. “This guy was in the 1978 movie. Right? Right?” It’s like, it’s maddening.

Jason: No!

Lon: It’s horrible.

Jason: Sitting in the theater?

Lon: I’ve sat near him, at the New Beverly, at the Egyptian. He brings people and he just talks through the whole movie. “Now, Peter Faulk, man, was in a remake of this movie. Like, ten years, later. Alright?”

Jason: You’re like, “Quentin Tarantino.” Can you tell Quentin Tarantino, to shut up, in a movie?

Lon: You can’t tell him that.

Jason: That’s like telling God, to shut up, in church.

Lon: You can’t tell, Q.T., to shut up. I would never tell Q.T. to shut up.

Jason: I should get an insight, from Tyler, for that. It’s like, telling God, to shut up, in church. My God, how did you miss it?

Lon: We gotta translate that into Swedish, then, they’ll replay it.

Jason: “It’s like, telling God, to shut up, in church.”

Lon: B-roll’s gone. They deleted it, from the server. It’s out.

Jason: Oh. You know what it is? They got the new tri-caster. They blew up the old tri-caster. They forgot to put the package, in there. Fine. That was a great “Insight From Tyler.” Rest in peace, Tyler. You heard, Tyler died.

Lon: Died and went to heaven a.k.a. Stockholm.

Jason: He’s got a Stockholm Syndrome.

“Insights From Tyler.”

Jason: What’s another way to say this. “It’s like, telling, God, to shut up, in church.” It’s like…? Telling Quentin Tarantino, to shut up, in a movie, is like…?

Lon: It’s like, telling, Richard Branson, to shut up, on a Virgin flight.

“Insights From Tyler.”

Lon: Mine was, perfectly, timed.

Jason: I need practice. It’s like, telling, Michael Jordan… anyway, let’s move on.

“Insights From Tyler.”

Jason: Now, you’re, just, mocking us. It’s getting hot, in here. Let’s go to, Andrew Lin, of StethoCloud. Andrew Lin, are you, there?

Andrew: Hi, Jason. How are ya?

Jason: I’m doing, good. How ya doing, mate?

Andrew: I’m doing good.

Jason: Alright. You know the rules. 3,2, Go.

Andrew: Every year, more than, 1.5 million children, under the age of 5, die of pneumonia. More, than, measles, malaria, and HIV, combined. Most, of these deaths occur, in developing countries. Where, access to medical care is, extremely, poor. The problem is that, many children are not getting diagnosed at all. Getting diagnosed, late. Or, getting misdiagnosed. Eight months, ago, our team set out to, solve that problem, with StethoCloud. We created, a plug in stethoscope, hooked up to, an iPhone, or any smartphone, in fact, hooked up to the cloud. In the cloud, we run digital signal processing algorithms. Designed to determine, whether, a child has pneumonia, or not. We believe, for the first time, we’ve not only enhanced the digital accuracy of the diagnosis of pneumonia. We’ve, also, allowed, potentially, to literally, train people to use our software, to diagnose pneumonia. Potentially, increasing access, vastly. Eight months, later, we’ve started a clinical research, at the Royal Children’s Hospital, in Melbourne. Where, we are collecting data, and, using machine learning techniques, to refine our algorithms. And, potentially, look at other diseases, such as, asthma.

Jason: Good. On a pitch, always, end with, “and, that’s not all. In the future, we’re going to do, X,Y,Z.”

Lon: The “Steve Jobs”, one more thing.

Jason: I like it. Your turn. Idea, pitch, go.

Lon: It’s, definitely, an interesting idea. Are you hooking people up? Is there a monitor, on the person?

Jason: Look. Here you go. You plug it in and it tells you, if you have the pneumonia, or not. It knows the rhythm of a child with asthma, or whatever. I’m playing, the “asthma”.

Lon: This is more accurate, than, if a doctor did it?

Jason: Do you hear that?

Lon: Are you just amplifying my own heartbeat, right now?

Jason: Yeah. This is a recording of a child with asthma. That’s how they sound with asthma. I have asthma.

Lon: It’s like more pinpointed, than, if a doctor does it.

Jason: That’s what he’s saying. I think it’s, they can do a better job than the doctor, because, they can, really, start to understand the sounds, that these kids make. Cause, you’re building a database.

Lon: Right. It’s that idea of turning somebody’s intuition, into a statistic.

Jason: It’s, like, more data driven diagnosis.

Lon: Analyzing it, as opposed to, just counting on somebody’s natural experience.

Jason: These guys are doing research, on this.

Lon: It’s a, very, interesting idea. I would give the pitch a 7. I find it, a little, hard to dig into, exactly, what was going on. I thought, that the image of the iPod, with the stethoscope, built on it, was an example. I didn’t realize, that was the, actual, product. I give the idea an 8.5. It does sound like a good idea. If it, really, does work. Like, they’re saying. You could use this for a lot more things, than pneumonia. Like he said, there’s, asthma and cardiac issues. A good idea.

Jason: The pitch was a 7.5. It wasn’t a great pitch. It could have been clearer, more emotional. I think, I’m being harder on this pitch, because, there’s so much emotion you can put into this. I find that it was a dry read: sick kids, and all that stuff. The website does a good job. A good idea. The idea was a 9, clearly. What did you give the pitch, an 8?

Lon: I gave the pitch a 7, then, the idea an 8.5. We’re pretty much on the same page.

Jason: We’re in simpatico. It’s fantastic. Andrew, does this thing, actually, work?

Andrew: We have come up with the preliminary algorithm. Which, we’re hoping to refine, with research at the Royal Children’s Hospital. I’ll give it six months, before, we start validating our data and refining our algorithm, to a point, where, it will be readily deployed to use.

Jason: So, you don’t know, exactly, how accurate it is, yet? You know that you can record this? Make a digital recording, put it in the cloud, and, let multiple people listen to it.

Andrew: At the moment, we’re basing our program off of the WHO guidelines. It’s a checklist. At the end of the checklist, there’s a component, where you have to count the child’s breath. That is the most sensitive measure, of whether a child has pneumonia, or not. The problem is, health care workers, in developing countries, aren’t able to count that, that effectively. Our program, at the moment, accurately predicts how fast a child is breathing. That’s all it does, at the moment. With data, with machine learning, we’re able to tell other signs, which, are able to, more accurately, predict whether a child has pneumonia.

Jason: What about putting this into the cloud and letting in the borderline places, where people couldn’t diagnose, letting a doctor, from another country, who’s got more expertise, watch a video, that you made, of the child breathing, of the stethoscope, attached. Crowdsourcing to doctors who have free time. Letting them get a tax write-off for doing it. Volunteering their time.

Andrew: That’s something we’ve thought about. At the time, our focus is on collecting data and refining our algorithms.

Jason: I think, you’ve got the right order.

Lon: Doctors Without Borders can get 10,000 of these and let them do it, themselves.

Jason: That’s what I was thinking. What if you’re in a town, where there is no doctor, and, you think your child is sick. What about having this one in a village, where there’s no doctor.

Lon: That’s what they’re saying, with developing countries. You get one of these for a community, and, any sick kid, you send over there.

Jason: Doing a video of the child. So, that you can see the breathing, synced with the video, synced with crystal clear sound. Then, maybe the heart rate. Just, putting it all, together, as a tri-corder. The Star Trek thing. Actually, X Prize, has a tri-corder, competition. They want to do a device, more accurate than a doctor at diagnosing. There’s like a $10 million prize. It’s the Roddenberry family. Go to X-Prize, you’ll find out about it. Are you guys competing in that X Prize, tri-corder prize?

Andrew: We’re looking into it.

Jason: You guys should get involved, in that. Are you a doctor, or something? What makes you qualified to change the world, young man?

Andrew: Yes. I graduated from medicine, last year.

Jason: So, you are a doctor. You’re like Doogie Howser. What are you, like 15 years old? How old is he?

Andrew: I’m 24.

Jason: You’re 24 and you’re a doctor?

Lon: And, an entrepreneur.

Jason: Are you a doctor or a nurse?

Andrew: Doctor. I don’t practice. I graduated, last year.

Jason: So, you have to do an internship, for a couple of years, then you’ll be a real doctor?

Andrew: Right.

Lon: Residency, or something. I have no idea, how that stuff goes.

Jason: You know these other doctors are, so bitter, right now. There are 50 year old doctors, like, “Who’s this kid?”

Lon: It reminds me of, Money Ball. There’s this old guy, who thinks, “I can, just, look at a kid and know that he’s going to be a great pitcher.”

Jason: Yeah. By the gut.

Lon: There’s the kid, coming in, with his stat sheets, saying, “No, no, no. It’ll be these guys.” He resents the young kid.

Jason: Who is this kid?

Lon: It’s about the experience. I feel, there are doctors, who feel that way.

Jason: Yeah. Do the older doctors, hate you, Doogie?

Andrew: Not, at all. Most of our mentors, at least, have been, quite, encouraging of our project. They see great value, in it.

Jason: This is great. I love seeing, people trying to change the world.

Lon: I had asthma, as a kid. I had pneumonia, as a kid, too. For asthma, the tools, were so rudimentary. Did you, ever, have to blow, into the peak flow meter? It was a little plastic tube, then, you blow in it, and, see how far the little thing goes. That’s, if you have pneumonia. The idea of us living in an era, now, where you could blow into a little thing, attached to a phone, and, it would, immediately tell, “Yes, you have this kind of…”

Jason: You’re, probably, doing that every time you get in your car, now. You and Lindsey Lohan.

Lon: Alright. I have a problem.

Jason: Andrew. Very, well done. Let’s hear it for, Andrew. Good job. Now, we go to, Sydney. This, is incredible. I’m, so, proud, of these companies.

Lon: It’s a stacked competition.

Jason: Unbelievable the innovation. You know what I told, Kirin?

Lon: We have not given any low scores.

Jason: I told her, “Do not put me in a situation, where, we have duds, again.”

Lon: One dud, livens things up.

Jason: It does, but… You know what the problem is? I am, so, old and, like have no tolerance, for anything, anymore. You know, how I am.

Lon: Anymore.

Jason: Anymore. I’m trying to get better, about it. When, I see something that’s not good, I’m like, “This is terrible. Here’s why.” Then, these millennial kids, they freak out. “Oh, my God. You told me, “something’s wrong?”.” I had to change, everything.

Lon: Kids, these days.

Jason: Not, these guys. I like, this Sydney. They’ve got tough kids, in Sydney, and, in Melbourne.

Lon: At, 24, he’s got a medical degree, and, he is starting an interesting company that, really, has built something. It’s crazy.

Jason: You’re, not even, trimming your beard.

Lon: I’ve got ten years, on this guy. What have I done?

Jason: I got this guy by 20 and I’m still…

Lon: I’ve got 10 years, on this kid.

Jason: I’m 18 years, ahead, of this kid, and I’m like 50 years behind, in innovation.

Lon: I got a nice Blue-Ray collection.

Jason: Daniel, are you, there? In the back of your car?

Lon: He’s, in a car.

Jason: Daniel. You’ve, been kidnapped.

Daniel: I’m on the way to, my brother’s wedding.

Jason: Is your brother, the other guy?

Daniel: I’ve pulled over. Everyone’s inside. I’ve hidden out, in the car, so I can talk to you guys.

Lon: Thank you, for pulling over.

Jason: We appreciate, when the pitch is not at 65mph.

Lon: Weaving, between traffic.

Jason: How do you have WiFi? Are you on a 4G connection?

Daniel: In Australia. We’re, pretty, connected.

Jason: Look, at the GoTo Meeting, HD Faces. It’s gorgeous.

Lon: It’s beautiful. It’s crisp.

Jason: It’s better than, in America, on a landline.

Lon: It, really, is. We do Google Hangouts, on What’s Trending, all the time, with people. It’s like a pixelated, Max Headroom character. They’re, in their homes.

Jason: Unbelievable, this country. Hell in a hand basket, I’m moving to Sydney, or Melbourne. I don’t know.

Lon: All the meat pies, you can eat.

Jason: Alright, Daniel. You know the rules. 3,2, Go.

Daniel: Wooboard is an enterprise-based, SaaS delivered application, that focuses on, cultural analytics. That’s driven by peer recognition, in the workplace. What is Cultural Analytics? Cultural Analytics, is a way for us to distill the meaning out of, peer recognition. Giving managers and companies, the ability to measure, track, and influence, culture and , in real time. The problem, faced by each of our companies, two of the biggest have been named, for 2013. It’s recognition. It’s one. And, trying to put value, in line with recognition. What we’re trying to do here is, give meaning to traditional metrics. What you find is, KPI reviews, focus around traditional, tangible outcomes of the job function. They miss, the daily contributions the staff make. Wooboard, allows the staff to have a daily record, of everything they do. Attached to, actual value, by the organization. From a management perspective, they are able to see what values people are leaving. They are able to influence those values, to get behaviors that are going to get the most, out of their team. We’re giving management the ability to see the DNA, of their, actual, staff, in real time. Then, try to find that right DNA to emulate, high performance teams, in their organization. We think, the foundation of it, is culture. Yammers, of the world, Team.ly, All these companies are focusing on productivity and collaboration. They’re making a big assumption. They’re assuming that these people already have that kind of culture. We’re saying, we have the ability to help you build that culture from one bit of recognition on the way up, and, with insights, that you can’t get, anywhere, else.

Jason: O.K. Lon.

Lon: You want me to go? I’m fascinated at, how you’re going to come down on this one. I have to say. Out of all the pitches, I’ve heard, on the show, I am most curious, to see where you come down, on this one.

Jason: You went first, last time. I’ll go first, this time. How you get the information, is going to be the key, here. This is becoming hyper navel-gazing.

Lon: A little bit.

Jason: It’s getting, very, navel-gazing. Look, at this. I, now, have to do a report for, Jane Smith, here. On her potential, her recognition, how much she received, and how much she gave. Her leadership, her respect, her creativity.

Lon: When, he was pitching it was like, everybody gets a trophy, kind of thing.

Jason: Look at this. Here’s the connectedness chart. Unbelievable.

Lon: It reminds me of, Klout, for your company.

Jason: Like, here’s our highest rated person, for leadership. The problem I have with this stuff… I am a proponent of 15/5. Which, I’ve been using. I’m going to invest, in that company. I think. They’re a great company. It’s, really, great for people to give feedback, every week. I understand that, these millennials want a lot of feedback. Recognition is the most important thing, in the workplace. So, my opinion doesn’t matter that much. I am an old school guy, who thinks, “You go to work. You do the best job, you can. If you get recognized, once, in a while. Great. But, you do the best job, you can.” My dad, would yell at us. “You do the best job.” Your job is doing a great job and doing great job is it’s own recognition. However, I now recognize, that the way I think, is not correct. It’s correct, for me.

Lon: It’s correct, for another time.

Jason: Another time. I am an old fart and these kids want recognition. Look at this. That’s all they want. “Recognize me.” “Recognize me.” “Tell me, I’m doing a good job. Constantly.”

Lon: People, who are young, today, and entering the workforce, have grown up, there’s so much more information, coming, your way, constantly. There’s tons of feedback, constantly, coming back your way: social media, the internet. All these things have made it a constant feedback loop. You’re, constantly, interacting with your peers.

Jason: Call of Duty, Klout. “How many likes did I get?” “How many shares did I get?” “Did I get re-pinned?” Everybody wants to know, their metrics.

Lon: I think, that is a large part of it.

Daniel: Wooboard, initially, came out as a small to medium application. The funniest part, for us, when we were in the earlier stages, the beta stages, we were approached, by the big names: Dell, IBM, LinkedIn, in Australia, Ernst and Young, PWC. These big firms, came to us, saying, “This is a problem, for us. We can’t recognize, properly, beyond, just, the quarterly reviews, annual reviews.” They wanted to find out, “What, actually, drives individuals?” That level of detail. They couldn’t get it, anywhere, else. They felt that these different kind of collaboration tools didn’t tell them, anything. They wanted to know, “What does it mean, if my guy gets, recognition?” “What does it mean, if he gives, recognition?” “What do I do about it?”

Jason: How do you, actually, get all this data? How do you know, Matthew Kennedy’s a 6? And, he’s highly aligned. Tell me the algorithm, here. Is it Pier 360? Is that what I’m looking at?

Daniel: We’ve got a variety. We look at the data, the interaction between two people. It’s bit, like, looking at a node. The distance from one node, to another. Looking at the hierarchy of that node. For example, if you get four buddies, in your office, sending you recognition, trying to game it, the system says, “These guys are on your team, the same level. We want to see recognition, from outside the team. Going up the hierarchy. A great story is that, at Ernst and Young, we had a guy, who went up to one of the senior partners, and said, ” You’re LinkedIn forum and your online forums are, really, bad. I can make them, better. I’ll just do it.” He said, “Sure.” Three weeks, later, one of the senior VPs, seen a Woo, and said, “Good job, on the LinkedIn stuff.” He said, “What project? He volunteered.” He said, “For the next two months, these guys were volunteering for everything.” Because, they wanted to get recognized by a senior guy. What it shows you is, that these people are living, actual value. I choose a person, who I think, is going to do, well.

Jason: O.K. Lon, what are your scores, here? The pitch and the idea.

Lon: The pitch was, really, solid. I knew, exactly, what he was talking about. I thought the product, looked pretty cool. We saw, a lot of it. I would, probably, give a 9, on the pitch. The idea… I thought you would be, a lot, harder on this idea. Hearing him explain it, a little better, I’ve, sort of, softened my reaction to it. I’d be really afraid, this is going to, really, start a competitive environment. In a gossipy, back channel, kind of way. I worked at a lot of workplaces, where, it’s “cliquey”. There’s this back channel, which, often turns into grumbling, and, becomes a morale sap. I can, really, see, like, “This guys the pet. He gets all the “woos”, from the top people.”

Jason: That’s, basically, you and, Tyler.

Lon: There is that dynamic: the favorites and the people who don’t feel, they’re, as recognized. I don’t know if this would be making that more effective, as a way of getting feedback. Or, if it would be creating a culture of…

Jason: What’s your score? Idea.

Lon: I’d, probably, go 6.5, on the idea.

Jason: I gave the pitch an 8. I gave the idea a 7. I give the category a 9. I think there’s something, here. I will say, the concern I have most, about this, is unintended consequences. Does it create more overhead? This, to me, feels too heavy. It’s supposed to be light. I like something, a little more, lightweight. I understand, there are people who want, other things. This is what, young people want. I don’t know, that, I’m the best judge, of this. I think, the people who engage in, too much coddling, are, eventually, going to regret it. I’m not saying you should be, a hardcore hard-ass, like, I have been, in the past. I have tried to change, how I approach this. I, also, don’t think, you can become a coddler, of nonsense. There’s some balance, between, the unprofessionalism of a large portion of millennials and the, lack of drive, they have, their absurd need for recognition, and let’s face it, from the baby boomers or GenX people, who, used to bite their lip, take Prozac, be depressed, and kill themselves, literally. That’s what people did, in my generation. Back in my day, I’m 42, people, literally, took Prozac. “I’m depressed at work. I don’t get enough recognition.” You took a pill, you stiff upper-lipped, you bit your tongue, and you went to work. You did your job.

Lon: I don’t know that I would advocate pharmacology as a solution.

Jason: I’m just saying, that’s what my generation did.

Lon: That is what people did and continue to do. That’s why, everybody in America, is self-medicating. I feel like, there is something, here. I like the idea… it’s no longer, a company, it went under… What BetterWorks was doing. In terms of perks, for employees.

Jason: Yeah. Like, with a carrot.

Lon: Maybe, tying this in, to that. So, it’s less about, giving everybody a numerical score, finding ways, for when people do awesome stuff, at your company, like, “Go, see a movie, on the company.”, or, “Pizza party for these guys.”

Jason: I’m creating a new product. It’s called, Attaboy and Attagirl. What it is, is, you know the little wristbands, you get from Nike Plus?

Lon: Sure.

Jason: It’s a Nike Plus wristband and you where it. I, as the manager, look at how you’re doing. Then, I pick, from a random set, he looks depressed, he looks enthused, or he looks distracted. It gives me a list of great sayings. Or, things, I can say to you. Or, quotes, from movies, or inspirational stuff. Then, I press a button and it sends it to you. It shocks you. A light shock. You look. “You are a unique snowflake.” It’s like magic 8-ball, for millennials.

Lon: Why does it have to shock you? Why can’t it be a chime. Or, vibrate?

Jason: It’s a chime. It vibrates. It says, “You are awesome.” If you get 10 “You are awesome.”s, then, your mom can send you one. There’s a mom and dad button, on either side. If you want mom or dad’s praise, you have to press the mom button, or, you press the dad button. If you’re, really, having a tough day, you press them, both, at the same time, and it launches a video conference.

Lon: Somebody, brings to your desk, a sack lunch. With a nice note.

Jason: From mom or dad.

Lon: “I love you, baby. Have a great day.” You make fun. Not, just, the constant negative, either. There’s got to be some, positive reinforcement, along with the negative. Just making people, fear being chided, is not enough. You’ve got to encourage, good behavior.

Jason: I agree.

Lon: I’ve said this many times. I don’t like the idea, of the Klout score, either. I don’t like the idea, turning people in numbers. “You’re a 72.” “You’re a 48.” Most of life, is not like that. It’s not quantifiable, in that way.

Jason: Great job, Daniel.

Lon: It was fantastic pitch.

Jason: And, it’s gorgeous. It’s well-designed.

Lon: It’s a great looking product.

Jason: Please, don’t flip your car.

Lon: Please, drive safe.

Jason: In Sydney, I guess, Kurt, is managing, this whole process. Is Kurt, there?

Kurt: That’s Dan.

Lon: I think, the Sydney and Melbourne, leads are, both, in the same location, I was told.

Jason: Oh. They are?

Sam: At the Original Butter Factory.

Kurt: We’re, both, representing, in Melbourne.

Jason: You’re from General Standards, is that correct?

Kurt: I’m from, General Standards.

Jason: What is, General Standards?

Kurt: It’s low cost legals in Australia.

Jason: Low cost legal services.

Kurt: That’s correct.

Jason: I think, you want to say, “affordable”. Say, “Affordable.” “Value”. Provide value.

Kurt: Yeah, affordable. That’s a better word. “Accessible, convenient, and affordable.”

Jason: Good. I like that. What is your website, for General Standards?

Kurt: generalstandards.co.

Jason: .co? I like it. General Standards.co. Everybody, check it out. O.K., Kurt, what do you think, your chances of winning are? We saw the Sydney, SimpleCue. Everything you need to do, to run your group fitness class. We saw, Recruit Loop. Faster, simpler, more efficient recruiting. We saw, Wooboard. Your GenYs and millennials. Keep them from taking, too much, Aderol, or…

Lon: Zoloft, Selexa, Alexpro, Prozac,

Jason: You know a couple, too many names.

Lon: Keep going. Wellbutrin.

Jason: What do you think, your chances are? Do you think, Sydney won?

Kurt: The entrepreneurs are, pretty, tough. You saw, one was on his honeymoon. One was on his way to a wedding. There were screaming kids, in the background. I’d say, outside, of Melbourne, the entrepreneurs are, pretty, hard. The cafe culture, here, in Melbourne, has got the Melbourne startups, a little, relaxed. To be honest.

Jason: Wow. Let’s go, to Melbourne, then. Frenchy, you heard what Sydney said, about Melbourne. Soft, to the core. Not working, hard enough. How do you respond?

Sam: We’ll see, if he makes it out, of the building, alive. That’s all I have to say.

Jason: It’s tough talk, for a guy who’s outnumbered. Which, I kinda of liked. I did see the film, Animal Kingdom.

Lon: Yes. That’s a great movie.

Jason: Melbourne is scary.

Lon: It’s an intense place. What’s that actress, Jackie Weaver? She was up for an Oscar, for that. She’s fantastic.

Jason: Wow. If you guys, haven’t seen, Animal Kingdom, This is the best thing, to come out of Melbourne, since the Lord of the Rings. I’m joking. I know that didn’t come out of Melbourne.

Lon: New Zealand.

Jason: I know. I said that as a joke.

Lon: That was, an entirely, different country. I would say, Mark Jacko Jackson, would be the best thing, to come out of Melbourne. Remember him, from the Energizer commercials? He was that big guy, in the 80s. “Get Energizer!” Remember that guy?

Jason: I do remember him. Here’s the trailer, for Animal Kingdom.

Lon: We’re, just, going to watch the movie trailer, now.

Jason: Let’s watch the movie trailer.

Lon: It’s a great movie. It really is.

Jason: Jesus, this is such a good film.

Lon: It’s, so powerful.

from, Animal Kingdom: If not anything, looked after.

They can be used, as evidence. Do you understand?


Tell me if you agree. This boy, has been looked after. He knows, who you are. You’ve done some bad things, sweetie.

Jason: That woman is so…

Lon: That’s Jackie Weaver.

Jason: She is, so disturbing, in this film. You know what it reminds me of. It’s not a Tyler Insight.

Lon: Do tell.

Jason: You know how, Edie Falco, as the Sopranos actor?

Lon: Carmela Soprano.

Jason: Carmela is, just, super nice.

Lon: You mean, in real life, or on the show?

Jason: Yeah. On the show. She’s super nice, like you put her with Tony Soprano. It’s like the Tony Soprano of, Carmela.

Lon: It does have a Sopranos, Scorsese, kind of influence.

Jason: We have to score this, right now. 1,2,3. Give me your #1, your #2, and your #3 independent of city. I’m going to write mine. Let me put a little music on. (Humming Jeopardy music) We saw, so many, good companies, today. Sound Gecko, SimpleCue, and Tweaky, too. Then we saw Recruit Loop and StethoCloud, wow, that was clever. Then, we saw Wooboard. Millennials need, lots of positive reinforcement. Keep playing the music.

Lon: Wow. Haven’t decided, yet.

Jason: I’m having a tough time. These are all so close. I don’t know how to decide. So, I think, I’m going to pick, Based on, which one I think I would most likely, invest in. Which means, I want to get a return, on my 25 dimes. I’d like to see it go, 20X. So, I could buy more, Tesla, Model Ss, for me. Thank you.

Lon: You ready?

Jason: Nope. Play the music, one more time.

Lon: Still, not ready?

Jason: Still, not ready. God. So, many good companies. So goddamned hard. I picked my # 2. Now, # 1. O.K.

Lon: You’re, really, putting a lot of thought, into this.

Jason: I just want to be fair. Is what I’m trying to explain. O.K. Here, we go. Tell me your # 3.

Lon: My #3, was Tweaky, from Melbourne. It’s a platform, letting you find developers, who can do small tweaks, to your site. I, absolutely, think this is something, someone would use.

Jason: O.K. Your #2?

Lon: I’m sorry. I efd up. Tweaky was my #2. Recruit Loop, was my #3. So, Recruit Loop. Freelance recruitment, from Sydney. Then, Tweaky, at #2, from Melbourne.

Jason: Number 1?

Lon: My number 1, is StethoCloud. Also, from Melbourne. Which strikes me, as a really, innovative and interesting idea.

Jason: O.K. My number 3, was Wooboard.

Lon: Really?

Jason: I think, it has great potential. If they figure it out. Anything that takes that much discussion, has potential. If it has that much debate, and, I think something’s there. There’s a chasm that needs to be crossed, between management and millennials. There’s something, there. I don’t think he’s got it right, yet. But, I give him, #3. Was that from, Sydney?

Lon: That was Sydney, yes.

Jason: That means, we have, two Melbournes, and two Sydney votes. I give my number two, to Tweaky.

Lon: From Melbourne.

Jason: Which is, from Melbourne.

Lon: That’s three, Melbourne votes.

Jason: I gave my number 1… Wait a second. If I give a Melbourne…?

Lon: Melbourne wins.

Jason: If I give, a Sydney…?

Lon: Tie.

Jason: I gave it to, Recruit Loop.

Lon: Which, is from Sydney.

Jason: So, we have a tie.

Lon: We do.

Jason: Frack. It’s an hour and fifteen minutes of work. Look. Did I lie? Are any of them crossed out?

Lon: No. I picked, two Melbournes, and, a Sydney.

Jason: I picked, two Sydneys, and, a Melbourne.

Lon: For me, Melbourne, was the clear winner. It was, both, my number 1 and my number 2. If we were picking that way.

Jason: No. You can’t. That’s not the way to do it. You have to add up the things. It’s all, so stratified. Sydney won.

Lon: You don’t want to do a tie-breaker?

Jason: I don’t. I’m just going to make it, a straight up tie.

Lon: Fair enough.

Jason: I’m making it, a straight up tie. The way I did it was, I would, absolutely, invest in Recruit Loop. I would, absolutely, invest in Tweaky. Wooboard, I would take more meetings with.

Lon: You weren’t interested, in Stetho Cloud?

Jason: I like, Stetho Cloud. I think, Stetho Cloud, is very nascent. It needs more work. It’s like a Kickstarter project, that isn’t fully baked. It’s not ready for investment. Maybe, it is. I don’t know. I need more time, with that one. I have to do, a lot of, research. It’s very hard for me, to tell what’s there. I felt like, although, it has potential, it’s very nascent. I do think that would have been my number 4, actually. Back, to Melbourne. What do you guys think?

Kurt: Just, how bloody good, are Australian startups.

Jason: Big round of applause, for Australian startups. It’s incredible.

Lon: It was a great effort, from the land down under.

Jason: Frenchy French.

Sam: If we’re having trouble deciding, between, the tie-breaker, we can go back to the scores, or, we can take other factors, into consideration.

Jason: Such as, cupcakes.

Lon: Or, a rugby match. Go.

Jason: I say, we do it, basically, where does the guy from Men At Work, hail from? The lead singer.

Lon: Whoa. We’re going to Wikipedia that. Do these guys know?

Jason: Colin Hay. Where does Colin Hay, hail from?

Lon: He immigrated to Australia. He’s from Scotland.

Jason: Oh. Bastard. That’s another tie.

Lon: How could the Australian be from Scotland? That’s crazy.

Jason: Bastard. Now, I hate that bastard. Listen. Great job, Australia. Great job, Sydney. Great job, Melbourne. We’ll see you all, next time n “This Week in Startups.”

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Jason: @jason
Lon: @lons
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Turnstone: @myturnstone

Special thanks to the members of the TWiST Backchannel Program!

Executive Producers


Associate Producers

  • Brad Pineau
  • Kat Ganesan
  • Nicholas Christian
  • Mau Frontier
  • Kyle Braatz
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