Many have asked and here it is, a complete list of all books and videos referenced by Jason or written by a guest.

Books

Just Listen by Dr. Mark Goulston, TWiST #21

How The Mighty Fall by Jim Collins

The Accidental Billionaires by Ben Mezrich

Purple Cow by Seth Godin

The Post-American World by Fareed Zakaria

Crush It by Gary Vaynerchuk, TWiST #24

Rework by Jason Fried and David Heinemeier Hansson, TWiST#46

Delivering Happiness by Tony Hsieh, TWiST #45

Videos

The King of Kong

Man on Wire

We Live in Public

Deep Water

Gladiator

Black Hawk Down

So what book / video do you recommend?