Outer CEO Jiake Liu on standing out in DTC, Go-to-market innovations & more | E1165

Jason Calacanis interviews Jiake Liu, founder of Outer, discussing his journey from pitching at Remote Demo Day to securing funding from Sequoia China & LAUNCH. They delve into the direct-to-consumer market, Liu's innovative go-to-market strategy, and how consumer behavior has shifted since COVID. The conversation also touches on Liu's background in Shenzhen, scaling a team during a pandemic, and his angel investing strategy. They wrap up with a discussion on China-US relations and cultural learning.