Outer CEO Jiake Liu on standing out in DTC, Go-to-market innovations & more | E1165

Jason Calacanis interviews Jiake Liu, founder of Outer, discussing his journey from pitching at Remote Demo Day to securing funding from Sequoia China & LAUNCH. They delve into the direct-to-consumer market, Liu's innovative go-to-market strategy, and how consumer behavior has shifted since COVID. The conversation also touches on Liu's background in Shenzhen, scaling a team during a pandemic, and his angel investing strategy. They wrap up with a discussion on China-US relations and cultural learning.

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AI Chat

Unidentified

Jason Calacanis

Host • 50%

Jiake Liu

Guest • 48%

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Chapters

0:00	Start
0:59	Jason intros Outer's Jiake Liu, who pitched at Remote Demo Day & raised from Sequoia China & LAUNCH, Jiake explains Outer's DTC product
6:01	Standing out in DTC, outdoor furniture pain points
11:13	Gusto - Get three months free when you run your first payroll
12:40	Pricing the product, innovating in Go-to market strategy
19:59	Change in consumer behavior since the start of COVID
23:15	OurCrowd - Sign up for a free account
24:56	Jiake's background in Shenzhen, China's handling of COVID
32:57	Scaling the team in a pandemic
35:52	Vanta - Get $1k off your SOC 2
37:10	Jiake's angel investing strategy, how he keeps it from being a distraction
40:57	China / US relations, Golden Arches Theory, what can citizens learn from one another?
54:05	Chinese food talk

Transcript

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