Ritual CEO Kat Schneider on standing out in a crowded DTC market, utilizing subscriptions | E1109

Jason Calacanis chats with Kat Schneider about her journey from a non-believer in supplements to starting Ritual, a vitamins company. They discuss the importance of strong domain names, standing out in crowded DTC markets, and the challenges of sourcing vitamins. Kat also shares insights on growth advantages in the DTC space, subscription benefits, and the differences in vitamin intake between men and women.