Ritual CEO Kat Schneider on standing out in a crowded DTC market, utilizing subscriptions | E1109

Jason Calacanis chats with Kat Schneider about her journey from a non-believer in supplements to starting Ritual, a vitamins company. They discuss the importance of strong domain names, standing out in crowded DTC markets, and the challenges of sourcing vitamins. Kat also shares insights on growth advantages in the DTC space, subscription benefits, and the differences in vitamin intake between men and women.

Speakers

AI Chat

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Jason Calacanis

Host • 46%

Kat Schneider

Guest • 51%

Unidentified

Partners

Chapters

0:00	Start
1:04	Jason intros Kat Schneider
4:45	Acquiring the Ritual.com domain name via equity trade, importance of strong domain names to DTC brands
10:42	Klaviyo - Get started with a free trial
12:14	Going from a non-believer in supplements to starting a vitamins company, why Kat started Ritual after seeing a space in the market
19:02	Standing out in crowded DTC markets
23:58	Coors Light - To enter for a chance to win a trip to your dream location, visit
26:09	Raising capital while pregnant, Kat on being her own ideal customer
30:46	Challenges of sourcing Ritual's vitamins
34:05	LinkedIn Marketing - Get $100 off your first advertising campaign
36:01	Growth advantages in the DTC space, subscription benefits, habit formation
44:15	How men differ from women in terms of vitamin intake, vitamin adoption for children
50:56	Switching from investor to founder
1:00:32	Does retail have a future in Ritual's business? Expanding into other verticals? What went wrong with Brandless?

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