Final Boss Sour’s James Hicks + River’s Rae Lambert | E1993

Jason Calacanis kicks off the episode with an introduction to Final Boss Sour and an overview of what's to come. He shares his investment approach before introducing the guest. The discussion delves into the unique aspects and appeal of Final Boss Sour's products, emphasizing better-for-you products and social media strategies. The potential of TikTok for social shopping and influencer monetization is explored, followed by insights into the future of commerce and retailer adaptations. The episode also covers video game tie-ins, experiential retail, and pop-up concepts. Ray Lambert joins to discuss community building with River, touching on software platforms, community management, business models, and monetization strategies.