Final Boss Sour’s James Hicks + River’s Rae Lambert | E1993

Jason Calacanis kicks off the episode with an introduction to Final Boss Sour and an overview of what's to come. He shares his investment approach before introducing the guest. The discussion delves into the unique aspects and appeal of Final Boss Sour's products, emphasizing better-for-you products and social media strategies. The potential of TikTok for social shopping and influencer monetization is explored, followed by insights into the future of commerce and retailer adaptations. The episode also covers video game tie-ins, experiential retail, and pop-up concepts. Ray Lambert joins to discuss community building with River, touching on software platforms, community management, business models, and monetization strategies.

Speakers

AI Chat

James Hicks

Guest • 20%

Rae Lambert

Guest • 16%

Jason Calacanis

Host • 62%

Unidentified

Bianca Veltri

Host • 1%

Partners

Chapters

0:00	Introduction to Final Boss Sour and episode overview
1:27	Jason Calacanis's investment approach and guest introduction
3:25	Discussing the appeal and unique aspects of Final Boss Sour's products
7:25	Better-for-you products and social media strategies
9:40	.Tech Domains - Apply for the Jam Session with JCal contest today at https://jamwithjcal.tech
10:50	Potential of TikTok for social shopping and influencer monetization
21:04	DevSquad - Get an entire product team for the cost of one US developer plus 10% off at http://devsquad.com/twist
23:12	Future of commerce, influencers, and retailers' adaptations
30:00	Video game tie-ins and product development logistics
37:22	Experiential retail, pop-up concepts, and closing remarks
38:36	Washington Post - TWiST listeners can subscribe for just 50 cents per week for your first year at https://www.washingtonpost.com/twist
40:04	Introduction to Ray Lambert and community building with River
46:16	River's software platform and community management best practices
52:16	Business models, monetization strategies, and paid events
1:00:00	Community roles expansion and engaging with fans
1:03:19	Audience questions, community engagement insights, and hiring attempts
1:04:35	High-end memberships, landing lighthouse customers, and influencer engagement

Transcript

Clip

Loading transcript...