Eight Sleep CEO Matteo Franceschetti optimizes sleep thru temperature control, dominating DTC | E1001

Jason Calacanis chats with Matteo Franceschetti, founder of Eight Sleep. They discuss the rising DTC trend, Matteo's journey from solar energy to sleep tech, and the innovative thermo alarm. They also delve into the future of Eight Sleep and smart-fitness products.

Speakers

AI Chat

Unidentified

Jason Calacanis

Host • 67%

Matteo Franceschetti

Guest • 30%

Unidentified

Chapters

0:00	Opening
1:03	Jason's thoughts on the exploding DTC movement
4:10	How Jason discovered Eight Sleep
7:15	Jason intros Matteo Franceschetti
8:18	Matteo describes starting Eight Sleep and The Pod
15:48	What was Matteo's history before Eight Sleep
16:27	What did Matteo learn from his prior career in Solar Energy?
20:11	What has Matteo learned about users' sleep through data analysis
22:54	How does the thermo alarm work?
26:52	What is Eight Sleep doing with their sleep data?
29:36	What does the future look like for Eight Sleep?
36:50	What has Matteo learned about DTC marketing?
40:20	Dealing with returns
42:46	Which marketing channels does Matteo capitalize on?
46:30	What were Jason's instructions for reading Eight Sleep ads?
46:55	Are pop-up locations a possibility?
49:03	What is the endgame for smart-fitness products like Peloton & Tonal?
56:04	Eight Sleep's $40M raise

Transcript

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