This Week in Startups
Jason Calacanis covers startups, tech, markets, media, and all the hottest topics in business and technology. He also interviews the world’s greatest founders, operators, investors, and innovators.
How AthenaHQ and Browser Use Are Building the Next Layer of the Internet | E2132
Today’s show: Alex interviews wo cutting-edge startups shaping the future of AI: AthenaHQ, pioneering “GEO” (Generative Engine Optimization) to help brands rank in AI-powered search engines like ChatGPT and Gemini, and Browser Use, building infrastructure that lets AI agents take real actions on the web—from form-filling to workflow automation. Both teams dive deep into how fast AI is evolving, how brands and developers can stay competitive, and why adaptability and technical precision are key in the era of intelligent search and autonomous agents.
Key Points
- AI search is rapidly changing the way brands need to optimize their online presence, shifting from traditional SEO to generative engine optimization (GEO).
- Browseruse is making the entire web accessible and actionable for AI agents, allowing them to interact with websites as humans do, thereby automating repetitive and tedious tasks.
- Open-source projects like Browseruse gain significant traction by leveraging community feedback and rapidly iterating based on real-world use cases, leading to explosive growth and strong market validation.
Partners
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Transcript
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