Crafter’s Morgan Spenla on delighting makers with memberships, materials, and a marketplace | E1209

In this episode, Jason Calacanis chats with Morgan Spenla about the crafting industry and how her platform, Crafter, stands out. They explore why people craft, Crafter's business models, and how they're reaching new audiences. They discuss curation's role in customer experience and future partnerships. Finally, they touch on the biggest challenges of running Crafter and finding great talent.

Speakers

AI Chat

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Jason Calacanis

Host • 53%

Morgan Spenla

Guest • 39%

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Partners

Chapters

0:00	Start
1:06	The crafting industry, how Crafter differentiates from existing players
6:01	Why people become crafters
13:26	Embroker - Get an extra 10% off with the code TWIST
15:04	Crafter's multiple business models
20:30	Reaching new audiences
25:32	Rippling - Onboard new hires remotely
27:10	How curation creates a better customer experience
29:05	Why artists create content on Crafter
35:49	What future partnerships might be in store
37:51	Tiny Capital - Sell your wonderful internet business
39:25	The biggest challenge running Crafter
48:07	Finding & coaching great people (the Starbucks tip)

Transcript

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