Growth Hacks for Startups from Elliot Shmukler of InstaCart, Wealthfront, LinkedIn and now Anomalo | E1926

In this episode, Jason chats with Elliot Shmukler of Anomalo about growth tactics for startups, the power of referral programs, and the importance of conversion rate optimization. Elliot shares his experiences from InstaCart, Wealthfront, and LinkedIn, and discusses his new venture, Anomalo. The episode also explores user sign-up practices and features insights on "Give to Get" programs.

Speakers

AI Chat

Jason Calacanis

Host • 46%

Elliot Shmukler

Guest • 52%

Bianca Veltri

Guest • 2%

Partners

Chapters

0:00	Elliot Shmukler of Anomalo joins Jason to discuss growth tactics for businesses and startups.
2:33	A primer on modern-day growth for startups from expert Elliot.
6:20	Why referral programs are so powerful
9:59	NetSuite. Now through April 15th, NetSuite is offering a one-of-a-kind flexible financing program. Head to http://www.NetSuite.com/twist
11:39	The 2nd best thing you can do for the growth of your startup!
15:55	Exploring "Give to Get" programs with examples from Elliot’s success.
20:46	Squarespace - Use offer code TWIST to save 10% off your first purchase of a website or domain at http://www.Squarespace.com/TWIST
22:23	A critical growth action once you have your virality base is “conversion rate optimization”.
25:55	The most effective sign-up practived today.
30:41	Hubspot for Startups - Learn more and get extra benefits for being a TWiST listener now at https://www.hubspot.com/startups. Check out their report “How AI is Redefining Startup GTM Strategy” here: https://bit.ly/hubspot-ai-report
32:02	The balance of adding friction in the user sign-up process.
34:07	Elliot dives deeper into his best growth hacks and the most frustrating moments while at InstaCart, Wealthfront, and LinkedIn.
40:01	Elliot discusses his new company, Anomalo, and its mission to solve data quality issues.

Transcript

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