Scaling AI Photo Editing to 300M Users with Photoroom’s Matt Rouif | AI Basics with Google Cloud
In this AI Basics episode, Jason sits down with Matt Rouif, Co-founder & CEO of [Photoroom](https://www.photoroom.com/) — the AI photo editing app with 300M+ downloads and 5B images processed annually. They break down: - Why Photoroom built its own specialized AI models - How they grew from a scrappy startup to $50M+ in revenue - Lessons in product-led growth (from eBay sellers to DoorDash & Amazon) - Red-teaming, brand safety, and building trust in AI imagery - The future of personalized ads, content, and design This one is a masterclass for founders, operators, and builders. * Timestamps: (0:00) Matt Rouif joins Jason to discuss AI Basics. (0:45) Meet Matt Rouif: Photoroom’s $50M+ AI photo startup (3:15) Live demo: background removal + virtual try-on (7:40) From indie sellers to DoorDash & Amazon (12:20) The “Barbie Movie” API moment (17:05) Red-teaming AI: trust, safety & brand protection (22:10) Running a 100-person AI startup (26:30) The future of personalized ads (put *you* in the ad?)
Key Points
- AI-powered tools like PhotoRoom are revolutionizing how businesses create and manage visual content, providing unparalleled control and customization.
- The ability to generate and manipulate images at scale with AI is becoming crucial for maintaining brand consistency and trust in global markets.
- Engaging directly with users and leveraging AI for internal efficiencies allows startups to rapidly iterate and improve their products, driving significant growth and competitive advantage.
Chapters
| 0:00 | |
| 0:40 | |
| 1:00 | |
| 3:11 | |
| 4:29 | |
| 8:03 | |
| 12:25 | |
| 15:16 | |
| 17:52 | |
| 20:27 | |
| 24:46 | |
| 26:40 | |
| 27:29 | |
| 30:03 | |
| 30:17 |
Transcript
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