Farmer's Fridge CEO Luke Saunders makes healthy food vending machines & crafts menus with data | E1006

In this episode, Jason Calacanis chats with Luke Saunders, the mastermind behind Farmer's Fridge. They discuss how Saunders transformed a vending machine into a restaurant-like experience, the challenges he faced in distribution, and the expansion of Farmer's Fridge. They also delve into how Saunders utilized sales data to create an appealing menu, attracted VC investments, and his fearless approach to business borne out of hardships.

Speakers

AI Chat

Unidentified

Jason Calacanis

Host • 44%

Luke Saunders

Guest • 53%

Unidentified

Chapters

0:00	Opening
0:44	Jason intros Luke and describes how he found out about Farmer's Fridge
5:01	How did Luke overcome barriers of making a vending machine feel like a restaurant
9:18	Luke's life before Farmer's Fridge
11:52	How Luke discovered the issues of distribution that led to Farmer's Fridge
16:18	Building the first Farmer's Fridge vending machine
23:48	Ideal locations for Farmer's Fridge machines & where the first machine was placed
29:35	How did Farmer's Fridge begin to expand and hit critical mass
34:22	Using sales data to craft the most appealing menu
37:00	Getting VCs interested
41:57	Who was the first bold VC to put $ in? How did they prove themselves to institutional firms?
46:27	Machine cost over time & maximizing inventory
49:56	How hardships made Luke fearless
51:30	"Startup cannibalism"??? & low-burn culture
54:27	Farmer's Fridge NYC expansion
58:27	How does Farmer's Fridge compare to fast-casual salad restaurants

Transcript

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