DocSend CEO Russ Heddleston on pitch deck insights, leaning into criticism & more | E1161

In this episode, Jason Calacanis chats with DocSend's Russ Heddleston about tracking pitch deck viewership, dealing with web scrapers, and investor hypocrisy. They also discuss Russ's experience being acqui-hired by Facebook, his leadership strategy, and what the future holds for DocSend.

Speakers

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Unidentified

Jason Calacanis

Host • 50%

Russ Heddleston

Guest • 48%

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Chapters

0:00	Start
1:00	Jason intros DocSend's Russ Heddleston & they talk about the circumstances of Russ coming on the show
5:33	Tracking pitch deck viewership, Jason's tells a high-profile link tracking story
10:26	LinkedIn Jobs - Get a $50 credit toward your first job post
12:02	Privacy ground rules, investors hypocrisy with DocSend, leaning into criticism
18:05	DocSend Fundraising Network, dealing with web scrapers
22:00	OurCrowd - Sign up for a free account
23:27	Dealing with "DocSend Killers", being acqui-hired by Facebook at his last startup, how idea generation works at Facebook
29:56	Building his last startup in the wake of the financial crisis
34:43	Zendesk - 6 months free
36:15	Russ describes his leadership / fundraising strategy in 18 month sprints, disbanding their SaaS sales team
42:24	DocSend's most successful user acquisition channels
46:31	Correlating time spent on pitch decks with fundraising success
55:57	What the future holds for DocSend

Transcript

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