Dan Martell of Flowtown | E206

In this episode, Jason Calacanis converses with Dan Martell, founder of Flowtown, about the company's journey, the ethics of data usage, and strategies for layoffs. They also discuss the role of social media in business, Google+'s impact on search results, and novel marketing techniques.

Speakers

AI Chat

Unidentified

Jason Calacanis

Host • 51%

Unidentified

Unidentified

Unidentified

Dan Martell

Guest • 40%

Chapters

0:00	Welcome everyone, we're here today with Dan Martell of Flowtown.
1:45	Thank you to GoToMeeting for sponsoring the show. Everyone remember to thank @GoToMeeting on Twitter.
4:30	What is Flowtown?
7:30	Is it your belief that a large amount of this going on is gray or black hat?
8:30	Were a lot of other startups based on products like yours and Rapleaf?
9:30	Would there have ever been a problem with this if consumers better understood that their data is public if they put it on a social network?
11:45	What was the moment like when you found out you were getting shut down?
13:45	Is it a double-standard that Google can use data like this and other players can't?
15:15	How do you humanely lay people off?
17:00	What do you say to Dave McClure, Mitch Kapor, all of your investors?
18:30	Did you launch all three new products to see what would stick?
22:15	Who owns the person tweet stream for a company or service?
25:00	Thank you to Scott Walker Corporate Law for sponsoring the show.
27:00	Tell us about how you built the company back up and about the subsequent acquisition.
31:30	Tell us a little about DemandForce.
33:00	What's the most clever "word of click" you've ever seen anyone else do?
35:30	Do you think Google+ will play a big role in search results?
38:30	How much of social media is just doing something unique vs. doing something really strategic?
44:15	Question from the chat: Do "pay by tweet" products that let people pay by tweeting actually create buzz or traffic for a brand?
46:30	Question from the chat: What do you think about tweeting to enter a sweepstakes? Does that work?
49:45	What's going on with Facebook in your estimation?
51:30	Let's take an Ask Jason call from Mitch. Mitch, what's your question?
54:15	Are you learning a lot where you are?
57:15	Jason's advice: I would start going to incubator events and put yourself out their in the community and get in on the bottom floor of a company.
1:01:30	As much as some people think it's BS, there are lots of secrets and techniques in marketing that are really creating an impact.
1:03:00	Thank you to GoToMeeting and Scott Walker Corporate Law for sponsoring the program. And to Dan for joining us today.

Transcript

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