VSCO CEO Joel Flory is empowering creators with his ad & comment-free photo-sharing platform | E1008

Jason Calacanis chats with Joel Flory, co-founder of VSCO. They discuss VSCO's unique approach to social networking, capitalizing on Gen-Z trends, and the impact of iPhone photography on the industry. The discussion also covers VSCO's global expansion, subscription model, and their strategies for handling inappropriate content.

Speakers

AI Chat

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Jason Calacanis

Host • 50%

Joel Flory

Guest • 46%

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Partners

Chapters

0:00	Opening
1:08	Jason intros Joel Flory
2:12	What is VSCO? How is it different than Instagram, Facebook & other photo-sharing apps?
4:33	How does VSCO grow at hyper speed without follower counts, likes, etc.?
8:28	What is VSCO's scale so far?
12:23	How does VSCO get people (mostly Gen-Z) to pay for a social network? How do they view pricing?
18:09	How VSCO uses themselves as a tool for other social networks
19:52	What is a VSCO Girl? How have they capitalized on the Gen-Z meme phenomenon?
21:31	Joel's thoughts on e-commerce
27:19	Joel is a long-time TWiST fan!
30:00	Mistakes Joel learned from in his 9-year journey at VSCO
32:26	Has iPhone photography ruined the photography industry?
36:53	How does VSCO deal with inappropriate content? How does their feed algorithm work?
43:59	Jason goes through VSCO's funding history and asks why Joel didn't sell VSCO for a massive profit
46:06	Is the greatest art created by those who don't care about what others think?
47:41	Collapse of the photography industry & sense of belonging at VSCO
51:44	Advantage of having HQ in Oakland
54:59	VSCO global expansion
57:17	Magic of subscriptions
1:05:01	The 3 truth's of VSCO

Transcript

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