This Week in Startups

Jason Calacanis covers startups, tech, markets, media, and all the hottest topics in business and technology. He also interviews the world’s greatest founders, operators, investors, and innovators.

Roland Ligtenberg (Housecall Pro): growth strategies from Seed to Series B @ Founder.University | E913

E913 • Mar 22, 2019 • 56 mins

In this episode, Roland Ligtenberg, Co-Founder and SVP Growth & Innovation at Housecall Pro discusses customer understanding, growth strategies, payback, and the importance of thinking like your customers. The episode also covers Housecall Pro's investor decks from Series Seed to Series C and answers listener questions.

Speakers

Roland Ligtenberg

Guest • 81%

Chapters

0:00	Opening
0:51	Roland Ligtenberg, Co-Founder and SVP Growth & Innovation at Housecall Pro, introduces himself.
2:27	Understanding your customers, components of the bullet, framework over tactics, and determining a metric for expected value.
9:19	Jason thanks sponsor SendPro Online by Pitney Bowes. Try it FREE for 30 days and get a FREE 10-pound scale when you visit pb.com/twist.
11:19	Early, midgame and long hunting strategies, the importance of payback over LTV/CAC, and betting with VC money.
18:37	Housecall Pro investor deck: Series Seed.
23:37	Jason thanks sponsor Segment. To see if you or a startup you know qualifies, check out segment.com/twist.
25:18	Housecall Pro investor deck: Series A.
28:35	Housecall Pro investor deck: Series B.
31:28	Housecall Pro investor deck: Series C.
34:01	Jason thanks sponsor Pendo. Visit www.pendo.io/TWIST to for two months of Pendo free.
36:01	Q&A: Forum acquisition, connecting marketing strategy with product development, and the importance of thinking like your customers.
40:57	Q&A: Raising a second seed, cutting down burn rate, note vs. equity, the process of determining channels that don’t work, and benchmarks to hit before pitching for Series A.
49:40	Q&A: Tackling a marketplace through a channel perspective, measuring and capturing brand awareness, and building defensibility for your company.

Transcript

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