Marketing SEO & Conversion | Scaling Your Startup S2 E6: Doriane Mouret & Danielle Vincent | E1218

Jason Calacanis chats with Doriane Mouret from Gravitr about conversion funnels and Danielle Vincent from Outlaw on SEO improvements. They discuss industry-specific conversion rates, marketing impacts, budgeting, keyword optimization, and content marketing strategies.

Speakers

AI Chat

Unidentified

Jason Calacanis

Host • 21%

Doriane Mouret

Guest • 50%

Danielle Vincent

Guest • 28%

Partners

Chapters

0:00	Start
0:57	Intro
3:28	Gravitr's Doriane Mouret on Conversion Funnels
8:20	How conversion rate varies by industry
9:07	OurCrowd - Get in early
10:37	Misconceptions about conversion
19:35	Visualizing the impact of other marketing activities on conversion funnels
23:47	Netsuite - Get a free product tour
25:17	How to assess your current conversion funnel & improve it to meet your goals
28:55	Budgeting & getting the right team to execute
33:45	Outlaw's Danielle Vincent on Improving SEO
37:17	SVB - Learn more
38:25	How search engines work (Google), optimizing keywords & page structure
41:20	Making the most of your company blog
44:39	Building backlinks across the web
47:21	Q&A Do you need to have a dedicated SEO person?
50:58	What should the cadence be for content marketing?
53:38	Is there too much content? Can you repost content in multiple places?
55:39	Does quality matter? How do you know if the content is low quality?
57:08	Do the platforms matter? TikTok vs. Instagram vs. LinkedIn

Transcript

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