Melody McCloskey of StyleSeat strategies on growing beauty marketplace to 18m clients @FounderU | E927

In this episode, Melody McCloskey, Founder & CEO of StyleSeat discusses growth strategies, StyleSeat's phased goals, audience questions on funding, metrics, customer retention, and the importance of mentors and advisors.

Speakers

AI Chat

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Melody McCloskey

Guest • 81%

Jason Calacanis

Host • 10%

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Chapters

0:00	Opening
0:49	Melody McCloskey, Founder & CEO of StyleSeat, introduces herself and gives a brief background about her company.
5:50	Good and bad ways to think about growth.
8:58	StyleSeat’s Phase 1 goal: daily tool, product and measurement.
12:46	Phase 2 goal: becoming a utility for clients.
13:31	Jason thanks sponsor Squarespace. Visit squarespace.com and enter offer code: "twist" to save 10% on your first purchase of a website or domain.
15:28	Phase 3 goal: turning on the marketplace and doubling down on it.
24:41	Jason thanks sponsor Rippling. For an easier way to onboard and supercharge new employees, go to rippling.com/twist and get 20% off.
26:43	Audience questions: Planning on how to spend money for growth, and educating hesitant customers.
34:31	Jason thanks sponsor Pilot. Go to pilot.com/twist for 20% off your first 6 months of Pilot Core.
36:18	Audience questions: What metrics to evaluate, qualifying viral loops/network effects vs. other organic growth, and maintaining hesitant customers when scaling.
42:46	Audience questions: Funding process, onboarding creatives for success, using your customers to build the product, building a product to building a brand, and defensibility.
51:07	Audience questions: Maintaining discipline in spending when you have more in the bank, and the role of mentors, advisors and your community.

Transcript

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