Mattias Miksche CEO and Co-Founder Stardoll | E343

In this episode, Jason Calacanis chats with Mattias Miksche about the journey of Stardoll, from its humble beginnings to reaching millions of users. They delve into its monetization challenges, partnerships with big brands like DKNY and JCPenny, and the shift to mobile. Miksche shares his disagreements with Steve Jobs over flash and discusses the varying pace of mobile adoption in different regions. They also explore the gender dynamics in online interaction, internal decision-making processes, and the impact of gamification. The conversation wraps up with insights on deploying fashion in the Middle East, Sequoia's European investments, and the success of Scandinavian countries.

Speakers

AI Chat

Unidentified

Unidentified

Jason Calacanis

Host • 48%

Mattias Miksche

Guest • 51%

Chapters

0:00	Opening
2:00	Show brought to you free by Sharefile!
5:30	How did you get to millions of people using Stardoll?
8:10	How does a little homegrown project reach VC's?
10:00	Discussion about Stardoll timeline and history
12:30	Why was it hard to monetize for advertising originally?
13:05	When did you know that model would scale?
15:25	How do you go to DKNY and say you want to use their dresses in a virtual landscape?
19:45	Do you think that your virtual lines will turn into tangible products for sale?
20:40	How does that relationship work with JCPenny?
22:05	Thank you to our white labeled partners!
22:55	When is the moment that mobile comes in and becomes the platform?
23:07	Mattias's past beef with Steve Jobs over flash
24:50	Native vs. HTML vs. Flash applied Stardoll
25:48	Which global regions are shifting to mobile the fastest?
26:00	Discussion on mobile market shifts
30:00	Discussion on the difference between boys vs. girls online interaction
32:00	How do you reconcile different internal opinions? Walk me through your thought process
34:00	What happened to your user base when you decided to gamify the way you did?
36:05	What's the longest duration user you have? How long is that?
37:00	How do you deploy womens' fashion in the middle east?
39:30	Discussion on Stardoll products and platforms
41:00	Do you like prerolls?
42:20	Were you one of the first Europian investments for Sequoia?
44:00	How do you attribute the success of the Scandinavian countries?
47:00	Discussion on Swedish politics and background
52:00	Discussion on starting over with mobile
54:20	Thank you Mattias! Great Show!

Transcript

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