HubSpot CEO Brian Halligan on origins of inbound marketing, how Grateful Dead inspired HubSpot | E997

In this episode, Jason Calacanis chats with Brian Halligan, CEO of HubSpot, about the changes in his role as the company scaled, the story behind his purchase of Jerry Garcia's guitar, and how the Grateful Dead influenced HubSpot's marketing approach. They also discuss the impact of Ray Ozzie on HubSpot, the importance of customer experience, and managing employees in the "Glassdoor Era".

Speakers

AI Chat

Unidentified

Jason Calacanis

Host • 46%

Brian Halligan

Guest • 51%

Chapters

0:00	Opening
0:52	Jason intros Brian Halligan
1:35	Brian describes how his job has changed as HubSpot has scaled
3:33	Jason asks Brian about buying Jerry Garcia's guitar "Wolf"
4:42	Jason & Brian reminisce over Grateful Dead shows at Giants Stadium
6:36	How the Grateful Dead pioneered "Inbound Marketing" & inspired HubSpot
15:24	How Brian met his Co-founder Dharmesh Shah
17:04	The original idea behind HubSpot
19:18	Ray Ozzie's impact on HubSpot & Brian
25:34	Benefits of introversion
30:06	Succession planning in tech
33:24	Avoiding pot-holes as CEO
35:18	Importance of customer experience in 2019
38:45	Examples of creating a great end-to-end customer experience
49:43	How Brian keeps himself sharp & motivated
52:45	Managing employees from different generations in the "Glassdoor Era"

Transcript

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