David Sacks on his foolproof operating philosophy: “The Cadence” | E1084

In this episode, Jason Calacanis welcomes David Sacks to discuss his startup operating philosophy, "The Cadence". They delve into its four functions, the role of quarterly sales quotas, and the best practices for SaaS sales cycles. The conversation also explores the interplay between product and marketing in startups, how to optimize product cadence, and adding predictability to board meetings.

Speakers

AI Chat

Unidentified

Jason Calacanis

Host • 45%

David Sacks

Host • 53%

Chapters

0:00	Start
0:50	Jason intros David Sacks for his 7th appearance on TWiST & David defines bottom-up SaaS
5:56	Sacks outlines his startup operating philosophy: “The Cadence”
13:20	How chaos at PayPal led to Sacks creating his operating philosophy
15:35	Defining the 4 key functions of “The Cadence”, syncing up sales cycles with the fiscal calendar
20:47	Why quarterly sales quotas are perfect for a scaling startup
25:03	Best practices for SaaS sales cycles
29:58	Why marketing should feed off product, creating a “product launch event” to fuel marketing
37:26	How smaller startups should operate with product/marketing & why that creates chaos when the company begins to scale
44:39	What types of cold emails will David Sacks open?
48:47	Optimizing product cadence
56:56	How to deploy engineers on product sprints, reverse engineering product from the marketing event
59:32	How human nature plays into “The Cadence”
1:03:42	Adding predictability to board meetings

Transcript

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